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Super Mario: How Nintendo Conquered America

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Super Mario: How Nintendo Conquered America Cover

 

Synopses & Reviews

Publisher Comments:

The first princess Mario saved was Nintendo itself.
 
In 1981, Nintendo of America was a one-year-old business already on the brink of failure. Its president, Mino Arakawa, was stuck with two thousand unsold arcade cabinets for a dud of a game (Radar Scope). So he hatched a plan.
 
Back in Japan, a boyish, shaggy-haired staff artist named Shigeru Miyamoto designed a new game for the unsold cabinets featur­ing an angry gorilla and a small jumping man. Donkey Kong brought in $180 million in its first year alone and launched the career of a short, chubby plumber named Mario.
 
Since then, Mario has starred in over two hundred games, gen­erating profits in the billions. He is more recognizable than Mickey Mouse, yet he’s little more than a mustache in bib overalls. How did a mere smear of pixels gain such huge popularity?
Super Mario tells the story behind the Nintendo games millions of us grew up with, explaining how a Japanese trading card company rose to dominate the fiercely competitive video-game industry.

About the Author

Jeff Ryan, a lifelong gamer, has been featured on Salon.com and All Things Considered. He reviewed over 500 video games and covered four console launches as the games editor for Katrillion, a popular dotcom-era news and entertainment Web site. He lives in Bloomfield, New Jersey.

Product Details

ISBN:
9781591845638
Author:
Ryan, Jeff
Publisher:
Portfolio
Subject:
Corporate History
Subject:
Business-History and Biography
Edition Description:
Paperback / softback
Publication Date:
20120931
Binding:
TRADE PAPER
Grade Level:
from 12
Language:
English
Pages:
320
Dimensions:
8.48 x 5.56 x 0.89 in 0.6 lb
Age Level:
from 18

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Hobbies, Crafts, and Leisure » Games » Video Games
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Super Mario: How Nintendo Conquered America New Trade Paper
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Product details 320 pages Portfolio - English 9781591845638 Reviews:
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