- Used Books
- Staff Picks
- Gifts & Gift Cards
- Sell Books
- Stores & Events
- Let's Talk Books
Special Offers see all
More at Powell's
Recently Viewed clear list
Ships in 1 to 3 days
This title in other editions
The Icarus Deception: How High Will You Fly?by Seth Godin
Synopses & Reviews
"The only way to get what you're worth is to stand out, to exert emotional labor, to be seen as indispensable, and to produce interactions that organizations and people care deeply about."
In bestsellers such as Purple Cow and Tribes, Seth Godin taught readers how to make remarkable products and spread powerful ideas. But this book is different. It's about you - your choices, your future, and your potential to make a huge difference in whatever field you choose.
There used to be two teams in every workplace: management and labor. Now there's a third team, the linchpins. These people invent, lead (regardless of title), connect others, make things happen, and create order out of chaos. They figure out what to do when there's no rule book. They delight and challenge their customers and peers. They love their work, pour their best selves into it, and turn each day into a kind of art.
Linchpins are the essential building blocks of great organizations. Like the small piece of hardware that keeps a wheel from falling off its axle, they may not be famous but they're indispensable. And in today's world, they get the best jobs and the most freedom.
Have you ever found a shortcut that others missed? Seen a new way to resolve a conflict? Made a connection with someone others couldn't reach? Even once? Then you have what it takes to become indispensable, by overcoming the resistance that holds people back. Linchpin will show you how to join the likes of...
*Keith Johnson, who scours flea markets across the country to fill Anthropologie stores with unique pieces.
*Marissa Mayer, who keeps Google focused on the things that really matter.
*Jason Zimdars, a graphic designer who got his dream job at 37signals without a résumé.
*David, who works at Dean and Deluca coffeeshop in New York. He sees every customer interaction as a chance to give a gift and is cherished in return.
As Godin writes, "Every day I meet people who have so much to give but have been bullied enough or frightened enough to hold it back. It's time to stop complying with the system and draw your own map. You have brilliance in you, your contribution is essential, and the art you create is precious. Only you can do it, and you must."
"The latest of Godin's cheerleaderly books is written in bumper sticker fashion, urging readers to overcome 'brainwashing' and release the artist within. Unfortunately, this means Godin (Poke the Box) doesn't offer anything that hasn't been espoused by every generation since Socrates: 'Art is what we do when we are truly alive.' 'Fly closer to the sun.' 'Art has no right answer.' 'We don't need more stuff; we need more humanity.' Art is about breaking out of the box, not being a cog in the system; it's standing up to authority. But only once does Godin mention that this might result in a lack of ability to pay the rent. In that case, art should be arrived at in little steps. He gives tips to becoming an artist: notice, don't be afraid of humiliation, and 'when art fails, make better art.' Perhaps smarting from comments on previous books, he warns against critics: 'Shun the nonbelievers.' He pushes readers to connect with the world, to be human; at the same time he suggests that they are above the masses and need to follow their own paths. The truth is that artists don't need a book to tell them what to do; they are already doing it. (Jan.)" Publishers Weekly Copyright PWxyz, LLC. All rights reserved.
In Seth Godinandrsquo;s most inspiring book, he challenges readers to find the courage to treat their work as a form of art
Everyone knows that Icarusandrsquo;s father made him wings and told him not to fly too close to the sun; he ignored the warning and plunged to his doom. The lesson: Play it safe. Listen to the experts. It was the perfect propaganda for the industrial economy. What boss wouldnandrsquo;t want employees to believe that obedience and conformity are the keys to success?
But we tend to forget that Icarus was also warned not to fly too low, because seawater would ruin the lift in his wings. Flying too low is even more dangerous than flying too high, because it feels deceptively safe.
The safety zone has moved. Conformity no longer leads to comfort. But the good news is that creativity is scarce and more valuable than ever. So is choosing to do something unpredictable and brave: Make art. Being an artist isnandrsquo;t a genetic disposition or a specific talent. Itandrsquo;s an attitude we can all adopt. Itandrsquo;s a hunger to seize new ground, make connections, and work without a map. If you do those things youandrsquo;re an artist, no matter what it says on your business card.
Godin shows us how itandrsquo;s possible and convinces us why itandrsquo;s essential.
Seth Godinand#8217;s three essential questions for every marketer:All marketers tell stories. And if they do it right, we believe them. We believe that wine tastes better in a $20 glass than a $1 glass. We believe that an $80,000 Porsche is vastly superior to a $36,000 Volkswagen thatand#8217;s virtually the same car. We believe that $125 sneakers make our feet feel betterand#151;and look coolerand#151;than a $25 brand. And believing it makes it true.
and#147;Whatand#8217;s your story?and#8221;
and#147;Will the people who need to hear this story believe it?and#8221;
and#147;Is it true?and#8221;
As Seth Godin showed in this controversial book, great marketers donand#8217;t talk about features or even benefits. Instead, they tell a storyand#151;a story we want to believe, whether itand#8217;s factual or not. In a world where most people have an infinite number of choices and no time to make them, every organization is a marketer, and all marketing is about telling stories.
Marketers succeed when they tell us a story that fits our worldview, a story that we intuitively embrace and then share with our friends. Think of the Dyson vacuum cleaner, or Fiji water, or the iPod.
But beware: If your stories are inauthentic, you cross the line from fib to fraud. Marketers fail when they are selfish and scurrilous, when they abuse the tools of their trade and make the world worse. Thatand#8217;s a lesson learned the hard way by telemarketers, cigarette companies, and sleazy politicians.
But for the rest of us, itand#8217;s time to embrace the power of the story. As Godin writes, and#147;Stories make it easier to understand the world. Stories are the only way we know to spread an idea. Marketers didnand#8217;t invent storytelling. They just perfected it.and#8221;
About the Author
Seth Godin is an entrepreneur, a sought-after lecturer, a monthly columnist for Fast Company, and an all-around business gadfly. He’s the bestselling author of Permission Marketing, Unleashing the Ideavirus, The Big Red Fez, Survival Is Not Enough, and Purple Cow.
Table of Contents
Small Is the New Big Warning
New Rules, New Winners
Introduction: You're Smarter Than They Think
AAA Auto Parts
Artists Care About The Art
Benchmarks = Mediocrity
Billboards That Change
Bluegrass And The Cello Player
Bon Jovi And The Pirates
Branding Is Dead; Long Live Branding
Brand My Car, Brand Me
A Brief History Of Hard Work, Adjusted For Risk
Camp, Mickey Rooney, And Your Marketing Problem
Carly Never Had a Chance
Check This Box
China (All That Tea!)
Christmas Card Spam
Clean Fire Trucks
Cliff Climbing (Please Don't Fall Off)
Clinging To Your Job Title?
Clown, Are You A?
Clueless, We Are All
CMO, The Plight of The
Commissions (How To Invest Them)
Cookies And The Technical Ignorance of Joe Surfer
Cookies (The Other Kind Of Cookie)
Cover, Judging A Book By Its
Cursive Versus Typing
Customer Service, A Modest Proposal For
Daylight Saving Time
Digital Divide, The New
Don't Go To Business School
Fear Of Loss, Desire For Gain
Feedback, How To Get
Feedback, How To Give
Fifty States, Flamethrowers, And Sticky Traditions
Flack, As In PR Flack
Flipping The Funnel
Fog City Chocolate
The Future Isn't What It Used To Be
Grandmothers Understand The Net Now, Even
Grass (No, Not That Kind)
Guillotine Or Rack?
Hershey (No Kisses)
Hotels And The Cheap Fortune Cookie
I Changed My Mind Yesterday
Jobs For Purple Cows
A Job Strategy That Makes You A Loser
Justin And Ashley
Later Is Not An Option
Local Max, How To Avoid The
Local Max, How The New Marketing Changes The
McDonald's Cocktail Party
Mail, The Check Is In The
"Maybe," Getting People Not To Say
Maybe-Proofing Your Organization
Measurement Increases Speed
Minnesota Isn't Akron
Monopolies And The Death Of Scarcity
Naming, The New Rules Of
The Needle, The Vise . . . And The Baby Rattle
Never, Do The
No Such Thing As Side Effects
Oprah's Show?, How Much Would You Pay To Be On
Oxymorons, Just About
Pez And Lithuanian Language Records
Placebo Affect, The
Palne, There Are Two Ways To Catch A
Please Don't Make Me Feel So Stupid
Podcast, Why I Don't Have A
Provincetown Helmet Insight
Proximity Effect, The
Question, The Wrong
Recipe?, Did You Forget The
Relax . . . , I Mean, Work On The Difficult
Respect And The Fuller Brush Man
Right Thing, Doing The
Rules, Playing By The
Safe Is Risky
Salinger Knew Better
Satin Pillow, Visualizing The
Scarcity, There's A Shortage Of
Secrets To Success
Selfish Wifi, Razor Blades and Halloween
Sharp Needle, Big Haystack
Short Words And The KMart Shoppers
Small Is The Big New
Small Is The New Big!
Soda (They Even Make Mashed-Potato Flavor)
Souvenirs—Real Compared To What?
Soy Luck Club
Spectrum—Is It Ours Or Theirs?
Talking Rabbit . . . So, A Rabbi, A Priest, And A
Television Is The New Normal
They Don't Care, They Don't Have To
Trust And Respect, Courage And Leadership
The Two Obvious Secrets Of Every Service Business
Ugly, The Web Is
USPS's Yellow Jersey
Verbs (Gerunds, Actually)
Video? Do You Act Differently When You're On
Viral?, What Makes An Idea
Waffles Are Always On The Menu
Wake-up Calls, A Wake-up Call About
Walls, Cliffs, And Bricks
What Did You Do During The 2000s?
Who You Know Doesn't Matter
Why (Ask Why?)
Woot.com And The Edge
You Are Your References
Your Very Own Printing Press
Zebra Cake, Famous
Some E-Books ( In Handy Printed Form)
What Our Readers Are Saying
Average customer rating based on 2 comments:
Other books you might like
Business » Featured Titles