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1 Local Warehouse Art- Logos and Symbols

Go Logo! a Handbook to the Art of Global Branding: 12 Keys to Creating Successful Global Brands

by

Go Logo! a Handbook to the Art of Global Branding: 12 Keys to Creating Successful Global Brands Cover

 

Synopses & Reviews

Publisher Comments:

Unique among branding or creative guideline books, this book examines the enormous influence of both “commercial persuasion” and “societal persuasion” branding—and looks closely at the crucial role creative brand warriors play in building and sustaining winning designs. A primary focus is on exploring what it takes to be a successful creative in the global branding wars as defined by the 12 branding determinants. Global brands, such as Starbucks, Google, Burger King, Delta Airlines, and more, demonstrate the unique traits that make them successful brands.

Synopsis:

Unique among branding or creative guideline books, this book examines the enormous influence of both commercial persuasion and societal persuasion branding--and looks closely at the crucial role creative brand warriors play in building and sustaining winning designs. A primary focus is on exploring what it takes to be a successful creative in the global branding wars as defined by the 12 branding determinants. Global brands, such as Starbucks, Google, Burger King, Delta Airlines, and more, demonstrate the unique traits that make them successful brands.

About the Author

Mac Cato founded Cato Gobe in New York in 1985, with Joel Desgrippes in Paris, focused on development of the Emotional Branding concept. Throughout his long career Cato has been an active innovator in his brand consulting programs with many of the world’s leading brand-led businesses, including Mercedes, Ford, General Foods, Nestle, Mars, Coke, Pepsi, Nabisco, Chase, Diners Cub, American Express, Heineken, Budweiser, The Limited, ASDA, Kroger, Safeway, Avon, Elisabeth Arden, Victoria’s Secret, and Brookstone.

Product Details

ISBN:
9781592535170
Author:
Cato, Mac
Publisher:
Rockport Publishers
Subject:
Consumer behavior
Subject:
Emotions
Subject:
Commercial - General
Subject:
Design - General
Subject:
Marketing - General
Subject:
Graphic Arts - Commercial & Corporate
Subject:
General
Subject:
Identity
Subject:
Creative ability in business
Subject:
Identity (psychology)
Subject:
General-General
Subject:
brand warriors
Subject:
branding keys
Subject:
global brands
Copyright:
Edition Description:
Hardcover w/jacket
Publication Date:
20100331
Binding:
HARDCOVER
Language:
English
Illustrations:
Y
Pages:
208
Dimensions:
10.20x8.88x.82 in. 2.27 lbs.

Related Subjects

Arts and Entertainment » Art » General
Arts and Entertainment » Art » Logos and Symbols
Arts and Entertainment » Art » Style and Design
Business » Communication
Business » General
Religion » Comparative Religion » General

Go Logo! a Handbook to the Art of Global Branding: 12 Keys to Creating Successful Global Brands Used Hardcover
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Product details 208 pages Rockport Publishers - English 9781592535170 Reviews:
"Synopsis" by , Unique among branding or creative guideline books, this book examines the enormous influence of both commercial persuasion and societal persuasion branding--and looks closely at the crucial role creative brand warriors play in building and sustaining winning designs. A primary focus is on exploring what it takes to be a successful creative in the global branding wars as defined by the 12 branding determinants. Global brands, such as Starbucks, Google, Burger King, Delta Airlines, and more, demonstrate the unique traits that make them successful brands.
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