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Complete Idiot's Guide to Marketing, 2e

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Complete Idiot's Guide to Marketing, 2e Cover

 

Synopses & Reviews

Publisher Comments:

You're no idiot, of course. You've long since figured out the fastest route to work, you manage to impress your boss now and again, and you can beat your youngest at Monopoly at least half of the time. But when it comes to the tactics and buzzwords of marketing products or services, you feel like the new kid in the classroom. P.T. Barnum move aside! The Complete Idiot's Guide to Marketing Basics tell syou everything you need to know about positioning and marketing your product. You'll use the customer intuition you develop to target your product more effectively than ever before and keep it from going stale. In this Complete Idiot's Guide, you get:

Synopsis:

- New coverage on targeted segment marketing, tracking trends, inexpensive marketing techniques, ethics, online marketing, and much more- The first edition is a strong seller- Includes sample marketing plans

Synopsis:

From online marketing to old-fashioned word-of-mouth, readers will find a comprehensive update on key marketing basics, as well as such topics as:

€ Guerilla marketing

€ Marketing to Boomers and Latinos

€ Online marketing

€ Targeted-but-affordable direct mail

€ Sample marketing plans for several types of small businesses (as well as a couple of larger projects)

€ Practical, do-it-yourself distribution strategies

€ Analysis of business segments and trends, and much more.

About the Author

Sarah White is a marketing and advertising consultant in Wisconsin. She is the author of Streetwise Advertising and Do It Yourself Direct Mail and Publicity, and a consultant for Adams Advertising Streetwise Advisor.

Product Details

ISBN:
9781592571352
Author:
White, Sarah
Publisher:
Alpha Books
Location:
Indianapolis, IN
Subject:
General
Subject:
Marketing - General
Subject:
Marketing
Subject:
Business;Marketing
Copyright:
Edition Number:
2nd ed.
Edition Description:
Trade Paper
Series:
Complete idiot's guide
Series Volume:
IG 59
Publication Date:
20031131
Binding:
TRADE PAPER
Grade Level:
from 12
Language:
English
Illustrations:
Yes
Pages:
464
Dimensions:
9.14x7.36x1.06 in. 1.66 lbs.
Age Level:
from 18

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Related Subjects

Business » Marketing
Business » Reference

Complete Idiot's Guide to Marketing, 2e Used Trade Paper
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Product details 464 pages Alpha Books - English 9781592571352 Reviews:
"Synopsis" by , - New coverage on targeted segment marketing, tracking trends, inexpensive marketing techniques, ethics, online marketing, and much more- The first edition is a strong seller- Includes sample marketing plans
"Synopsis" by , From online marketing to old-fashioned word-of-mouth, readers will find a comprehensive update on key marketing basics, as well as such topics as:

€ Guerilla marketing

€ Marketing to Boomers and Latinos

€ Online marketing

€ Targeted-but-affordable direct mail

€ Sample marketing plans for several types of small businesses (as well as a couple of larger projects)

€ Practical, do-it-yourself distribution strategies

€ Analysis of business segments and trends, and much more.

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