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Original Essays | April 11, 2014

Paul Laudiero: IMG Shit Rough Draft



I was sitting in a British and Irish romantic drama class my last semester in college when the idea for Shit Rough Drafts hit me. I was working... Continue »
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To Sell Is Human: The Surprising Truth about Moving Others

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To Sell Is Human: The Surprising Truth about Moving Others Cover

 

Synopses & Reviews

Publisher Comments:

From the bestselling author of Drive and A Whole New Mind comes an exploration of the power of selling, which each of us does every day — whether we know it or not.

According to the U.S. Bureau of Labor Statistics, one in nine Americans works in sales. More than fifteen million people earn their keep by convincing someone else to make a purchase.

But dig deeper and a startling truth emerges: Yes, one in nine Americans works in sales — but so do the other eight out of nine. Whether we’re entrepreneurs persuading funders, employees pitching colleagues, or parents and teachers cajoling kids, we spend our days trying to move others. Today, like it or not, we’re all in sales. Or as Daniel H. Pink puts it, everyone is in the “moving business.”

In this provocative book, Pink offers a fresh look at the art and science of selling. He shows that sales, whether pushing a product or peddling an idea, isn’t what it used to be. Because of powerful economic changes, the glad-handing, truth-bending form of sales is a relic. In its place is a new approach to moving people that involves three very human qualities and four surprising skills.

As he did in Drive and A Whole New Mind, Pink lays out the science for his counterintuitive insights, offers vivid examples and stories, and provides readers with tools to put the ideas into action. Smart yet accessible, bold yet well argued, this is the first book on sales for people who’ve never read a book about sales. It will change how you see your world and transform what you do at work, at school, and at home.

About the Author

Daniel H. Pink is the author of four books, including the long-running New York Times bestsellers Drive and A Whole New Mind. His books have been translated into thirty-three languages and have sold more than a million copies in the United States alone. Pink lives with his family in Washington, D.C.

Product Details

ISBN:
9781594487156
Publisher:
Riverhead Books
Subject:
Leadership
Author:
Pink, Daniel H.
Subject:
Creative Ability
Subject:
African American Studies
Subject:
Careers
Subject:
Sales & Selling
Subject:
Psychology : General
Publication Date:
20121231
Binding:
Hardcover
Grade Level:
from 12
Language:
English
Pages:
272
Dimensions:
9 x 6 in 1 lb
Age Level:
from 18

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To Sell Is Human: The Surprising Truth about Moving Others
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