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Original Essays | September 17, 2014

Merritt Tierce: IMG Has My Husband Read It?



My first novel, Love Me Back, was published on September 16. Writing the book took seven years, and along the way three chapters were published in... Continue »
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    Love Me Back

    Merritt Tierce 9780385538077

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The Kickstarter Handbook: Real-Life Crowdfunding Success Stories

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The Kickstarter Handbook: Real-Life Crowdfunding Success Stories Cover

 

Synopses & Reviews

Publisher Comments:

So you want to produce a short film. Or design a new line of jewelry. Or manufacture a revolutionary solar-powered garden sprinkler.

There's just one catch: You need $100,000 to finance your dreams, and your checking account has barely enough to cover next month's rent.

Enter Kickstarter - a phenomenal "crowdfunding" website launched in 2009 that brings venture capital to the masses.  On Kickstarter, it's not uncommon for folks to raise $50,000, $100,000, $250,000, or even millions!

Want a piece of the action? In The Kickstarter Handbook, business writer Don Steinberg interviews dozens of people who have — no kidding — raised at least $100,000 on Kickstarter. You'll learn all the strategies of an effective Kickstarter campaign. You'll learn the perils and pitfalls that have dashed many a dream. And you'll learn what to do in the event of a best-case scenario - when your product goes viral and suddenly the cash starts flowing in. On Kickstarter, it happens to a few lucky visionaries every week. Here's how to be one of them.

Review:

"Business journalist Steinberg takes readers through the in's and out's of succeeding with Kickstarter.com (launched in 2009): from the emotional investment through to the creation of a Kickstarter video. Numerous case studies highlight what could go wrong in this new world of 'crowdfunding.' Steinberg, who interviewed artists and inventors, doesn't sugarcoat the difficulties. As he notes, 'Kickstarter isn't a magical honey pot.' With an extended discussion about pledges and rewards and calculating an appropriate number as a fund-raising goal, Steinberg details possible pitfalls. For many budding entrepreneurs who are often in the dark, it comes as a great relief to find a book that explains impending dangers. Kickstarter is playing an ever-larger role in the business world, and Steinberg's book meets a growing need. (Sept.)" Publishers Weekly Copyright PWxyz, LLC. All rights reserved.

About the Author

Don Steinberg has written for New Yorker, GQ, Harper’s, the Wall Street Journal and a host of other national publications. He has also worked as senior editor for Inc. magazine and a staff writer for the business section of the Philadelphia Inquirer. He lives in the Philadelphia area. 

Product Details

ISBN:
9781594746086
Author:
Steinberg, Don
Publisher:
Quirk Books
Subject:
Entrepreneurship
Subject:
Business-Start Up Business
Edition Description:
Trade paper
Publication Date:
20120931
Binding:
TRADE PAPER
Language:
English
Pages:
224
Dimensions:
7.98 x 5.3 x 0.62 in 0.48 lb

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Related Subjects

Business » Featured Titles
Business » General
Business » Small Businesses » General
Business » Small Businesses » Operations
Business » Start Up Business
Business » Writing
Computers and Internet » Internet » Web » Social Networking
Engineering » Engineering » Inventions
Health and Self-Help » Self-Help » General

The Kickstarter Handbook: Real-Life Crowdfunding Success Stories Used Trade Paper
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Product details 224 pages Quirk Books - English 9781594746086 Reviews:
"Publishers Weekly Review" by , "Business journalist Steinberg takes readers through the in's and out's of succeeding with Kickstarter.com (launched in 2009): from the emotional investment through to the creation of a Kickstarter video. Numerous case studies highlight what could go wrong in this new world of 'crowdfunding.' Steinberg, who interviewed artists and inventors, doesn't sugarcoat the difficulties. As he notes, 'Kickstarter isn't a magical honey pot.' With an extended discussion about pledges and rewards and calculating an appropriate number as a fund-raising goal, Steinberg details possible pitfalls. For many budding entrepreneurs who are often in the dark, it comes as a great relief to find a book that explains impending dangers. Kickstarter is playing an ever-larger role in the business world, and Steinberg's book meets a growing need. (Sept.)" Publishers Weekly Copyright PWxyz, LLC. All rights reserved.
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