Star Wars Sale
 
 

Special Offers see all

Enter to WIN!

Weekly drawing for $100 credit. Subscribe to PowellsBooks.news for a chance to win.
Privacy Policy

More at Powell's


Recently Viewed clear list


Original Essays | June 20, 2014

Lauren Owen: IMG The Other Vampire



It's a wild and thundery night. Inside a ramshackle old manor house, a beautiful young girl lies asleep in bed. At the window, a figure watches... Continue »
  1. $18.90 Sale Hardcover add to wish list

    The Quick

    Lauren Owen 9780812993271

spacer
Qualifying orders ship free.
$19.98
New Compact Disc
Ships in 1 to 3 days
Add to Wishlist
Qty Store Section
6 Local Warehouse Business- Marketing
4 Remote Warehouse Business- Marketing

Purple Cow: Transform Your Business by Being Remarkable

by

Purple Cow: Transform Your Business by Being Remarkable Cover

 

Synopses & Reviews

Publisher Comments:

In 2002, Seth Godin asked a simple question that turned the business world upside down: What do Starbucks and JetBlue and Apple and Dutch Boy and Hard Candy have that other companies don't? How did they confound critics and achieve spectacular growth, leaving behind formerly tried-and-true brands? Godin showed that the traditional Ps that marketers had used for decades to get their products noticed-pricing, promotion, publicity, packaging, etc.-weren't working anymore. Marketers were ignoring the most important P of all: the Purple Cow. Cows, after you've seen one or two or ten, are boring. A Purple Cow, though . . . now that would be something. Godin defines a Purple Cow as anything phenomenal, counterintuitive, exciting . . . remarkable. Every day, consumers ignore a lot of brown cows, but you can bet they won't ignore a Purple Cow. You can't paint your product or service purple after the fact. You have to be inherently purple or no one will talk about you. Godin urges you to emulate companies that are consistently remarkable in everything they do, which drives explosive word of mouth. Purple Cow launched a movement to create products and services that are worth marketing in the first place. Now this expanded edition includes dozens of new examples from readers who've taken the message to heart.

Product Details

ISBN:
9781596597587
Author:
Godin, Seth
Publisher:
Gildan Media Corporation
Subject:
Business;Marketing
Publication Date:
20110931
Binding:
COMPACT DISC
Language:
English

Related Subjects

Audio Books » Business » Business and Finance
Audio Books » Nonfiction
Business » Marketing

Purple Cow: Transform Your Business by Being Remarkable New Compact Disc
0 stars - 0 reviews
$19.98 In Stock
Product details pages Gildan Media Corporation - English 9781596597587 Reviews:
spacer
spacer
  • back to top
Follow us on...




Powell's City of Books is an independent bookstore in Portland, Oregon, that fills a whole city block with more than a million new, used, and out of print books. Shop those shelves — plus literally millions more books, DVDs, and gifts — here at Powells.com.