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2 Burnside Environmental Studies- General

This title in other editions

Investing in Nature: Case Studies of Land Conservation in Collaboration with Business


Investing in Nature: Case Studies of Land Conservation in Collaboration with Business Cover


Synopses & Reviews

Publisher Comments:

In 2004, U.S. consumers spent $5.2 billion purchasing bottled water while the government only invested 5 percent of that amount to purchase critical watersheds, parks, and wildlife refuges-systems vital to clean water and healthy environments. How can we reverse the direction of such powerful economic forces?<BR>A group of dedicated business-people-turned-environmental-entrepreneurs is pioneering a new set of tools for land conservation deals and other market-based strategies. These pragmatic visionaries have already used these methods to protect millions of acres of land and to transform the practices of entire industries. They are transforming the very nature of conservation by making it profitable.<BR> Drawing on his vast experience in both business and land conservation at The Nature Conservancy (TNe, William Ginn offers a practical guide to these innovative methods and a road map to the most effective way to implement them. From conservation investment banking, to emerging markets for nature's goods and services, to new tax incentives that encourage companies to do the "right" thing, Ginn goes beyond the theories to present real-world applications and strategies. And, just as importantly, he looks at the lessons learned from what has not worked, including his own failed efforts in Papua New Guinea and TNC's controversial compatible development approach in Virginia. In an era of dwindling public resources and scarce charitable dollars, these tools reveal a new, and perhaps the only, pathway to achieving biodiversity goals and protecting our lands.<BR>Conservation professionals, students of land conservation, and entrepreneurs interested in green business will find Ginn's tales ofhigh-finance deals involving vast tracts of pristine land both informative and exciting. More than just talk, Investing in Nature will teach you how to think big about land conservation.<BR>

Book News Annotation:

Bringing together business and conservation is key to saving the land according to Ginn, who is himself involved with both camps. He describes ways in which corporations can aid in conservation efforts by using investment banking, with debt and bankruptcy; creating new environmental markets, such as carbon credits and natural resource "banks"; and using tax credits and other incentives. He also reviews strategies that have failed and lessons learned from them.
Annotation 2005 Book News, Inc., Portland, OR (

About the Author

William Ginn is a businessman-turned-conservation practitioner who has helped The Nature Conservancy protect over 1.5 million acres of forestland through dozens of innovative deals. He is currently director of the Forest Conservation Program at The Nature Conservancy.

Product Details

Ginn, William J
Island Press
Ginn, William J.
Ginn, William
Nature conservation
Public Policy
Conservation of natural resources
Investments & Securities - General
Environmental Conservation & Protection - General
Open spaces - United States - States -
Environmental Studies-Environment
Edition Number:
Edition Description:
Publication Date:
August 2005
9 x 6 in

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Related Subjects

Business » General
Business » Green
Business » Investing
History and Social Science » Law » Legal Guides and Reference
History and Social Science » Politics » General
Science and Mathematics » Environmental Studies » Environment
Science and Mathematics » Environmental Studies » General

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