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This title in other editions

Ultimate Guide to Facebook Advertising: How to Access 600 Million Customers in 10 Minutes

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Ultimate Guide to Facebook Advertising: How to Access 600 Million Customers in 10 Minutes Cover

 

Synopses & Reviews

Publisher Comments:

FUEL YOUR BUSINESS WITH FACEBOOK

Perry Marshall, author of the #1 selling book on Google advertising, and internet strategist Thomas Meloche lift the curtain to the 600 million potential customers on Facebook and show you how to reach them, convert them, and keep them as your fan, friend, and customer for life. Introducing game-changing strategies, tools, and reports, Marshall and Meloche breakdown the magic of Facebook Paid Advertising and show you how to gain dramatically on your investment--in clicks, customers, and profits.

Covers critical updates including: Targeting by birthday, family status, and more Pinpointing who is seeing your ads Managing impressions per ad to avoid ad fatigue Using Sponsored Story Ads--the newest advertising categoy Creating a Facebook business and identity

Perry and Tom not only understand every nuance of the technical aspects of getting Facebook ads to work for your business, they also understand the psychology behind what works and what doesn't when it comes to advertising online. If you're looking for an uber-effective way to master the art of driving traffic to your offers through paid advertising, get this book - it truly is the ultimate guide

--Mari Smith, co-author of Facebook Marketing: An Hour A Day and author of The New Relationship Marketing

If anybody can make practical sense of Facebook for marketers, it's Perry. He has his finger on its truth - as advertising media not social media. This book shows how to capitalize on ideal timing with this media. He is a well-disciplined direct-response practitioner who holds this accountable for ROI. I bestow my 'No B.S. blessing.'

--Dan S. Kennedy, legendary direct marketing advisor and author of the No B.S. book series, www.NoBSBooks.com

Ultimate Guide to Facebook Advertising just might be your ultimate guide to earning a ton of money with this social media phenomenon. What you don't know about Facebook could hurt you and what you will learn about Facebook from this book definitely will help you. It's a fun and easy read and a surefire way to seriously increase your income.

-Jay Conrad Levinson, The Father of Guerrilla Marketing, author of the Guerrilla Marketing series of books

Facebook advertising appears simple, but it's trickier than search engine marketing. In this book, Perry Marshall and Tom Meloche teach you secret of Right Angle Marketing - selling based on who people are and what they identify with. This is entirely different from Yahoo or Google. They help you determine how to prioritize Facebook within your particular marketing mix. Then they take you by the hand and lead you through the minefield, showing you the tools, bidding techniques, and sales cycles of Facebook ads. Without their help, the odds are stacked against you. With their help, your chances of success are excellent.

-Alex Mandossian, Heritage House Publishing, author of The Business Podcasting Bible

Perry Marshall has done more to de-mystify Google AdWords for business owners than any person on earth. With this book, he's done the same for Facebook. If you want to cut through the smoke quickly and make money advertising on Facebook, this is the book to read.

- Ken McCarthy. The System Seminar, Tivoli NY

The irony of living in the Information Age is that good info has gotten harder to come by. The lame stuff still manages to clog the pipes, causing chaos and preventing you from discovering the legit specifics that can actually help you in your quest for business success and a bigger bottom line. Perry Marshall has been a first- stop, one-stop resource for the best possible advice on making AdWords work since Google unleashed it on the marketing community...and now, Perry's new tome on Facebook's astonishing (and yet-to-be-fully-tapped) power to reach gazillions of targeted, eager prospects (most of whom you'd never even know existed, otherwise) is the first and probably the only book you need to be one of those early adopters who score fastest. Perry's books are always essential. This one is perhaps more so than usual.

-John Carlton, the most respected and ripped-off veteran copywriter on the Web

Perry Marshall is amazing He reinvented himself from engineer to white paper expert to become the world's leading expert in Google Adwords. Now with his secret weapon, Tom Meloche, he's reinvented himself again, this time as the guru in Facebook advertising ... through which, he points out, you can access 600 million customers in 10 minutes.

-Bob Bly, author of over 60 books including Complete Idiot's Guide to Direct Marketing, The Online Copywriter's Handbook and Public Relations Kit for Dummies

Perry Marshall is a terrific writer who makes wonderful use of stories and analogies to illustrate a concept. He does this exceptionally well in the chapter on ad copy writing, 'The Power of Hidden Psychological Triggers.' That chapter alone is worth the price of this book.

Many companies have tried Facebook ads and failed for one simple reason: they treated Facebook advertising like search advertising.

Facebook is social advertising. Social advertising is about understanding and reaching the user. Not the user's behavior; but the actual person. This is where the book shines. It walks you through strategies of reaching your target audience based upon the person's social profile so that you aren't just accumulating 'Likes, ' but actually gaining new customers.

I'd recommend this book to anyone who is advertising, or wants to advertise, on Facebook. Social advertising is unique from most other types of advertising, and this book will teach you the concepts and how-tos you must understand so that your Facebook ads increase your overall profits.

-Brad Geddes, author of Advanced Google AdWords

One of the things I love about Perry is that he always shoot from the hip. Ultimate Guide to Facebook Advertising is written with no holds barred,

Synopsis:

Covers critical updates including:

-Targeting by birthday, family status, and more

-Pinpointing who is seeing your ads

-Managing impressions per ad to avoid ad fatigue

-Using Sponsored Story Ads—the newest advertising categoy

-Creating a Facebook businessp and identity

MAKE A FORTUNE WITH FACEBOOK

Perry Marshall, author of the #1 selling book on Google advertising, and internet strategist Thomas Meloche lift the curtain to the 600 million potential customers on Facebook and show you how to reach them, convert them, and keep them as your fan, friend, and customer for life. Introducing game-changing strategies, tools, and reports, Marshall and Meloche breakdown the magic of Facebook Paid Advertising and show you how to gain dramatically on your investment—in clicks, customers, and profits.

Perry and Tom not only understand every nuance of the technical aspects of getting Facebook ads to work for your business, they also understand the psychology behind what works and what doesn't when it comes to advertising online. If you're looking for an uber-effective way to master the art of driving traffic to your offers through paid advertising, get this book - it truly is the ultimate guide!

—Mari Smith, co-author of Facebook Marketing: An Hour A Day and author of The New Relationship Marketing

If anybody can make practical sense of Facebook for marketers, its Perry. He has his finger on its truth - as advertising media not social media. This book shows how to capitalize on ideal timing with this media. He is a well-disciplined direct-response practitioner who holds this accountable for ROI. I bestow my ‘No B.S. blessing.

—Dan S. Kennedy, legendary direct marketing advisor and author of the No B.S. book series, www.NoBSBooks.com

Ultimate Guide to Facebook Advertising just might be your ultimate guide to earning a ton of money with this social media phenomenon. What you don't know about Facebook could hurt you and what you will learn about Facebook from this book definitely will help you. It's a fun and easy read and a surefire way to seriously increase your income.

-Jay Conrad Levinson, The Father of Guerrilla Marketing, author of Guerrilla Marketing series of books

Product Details

ISBN:
9781599184302
Author:
Marshall, Perry
Publisher:
Entrepreneur Press
Author:
Meloche, Thomas
Subject:
Business-Advertising
Subject:
Marketing - General
Copyright:
Edition Description:
Trade Paper
Series:
Ultimate Series
Publication Date:
20111031
Binding:
TRADE PAPER
Language:
English
Pages:
268
Dimensions:
10 x 8 in 20 oz

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Related Subjects

Business » Advertising
Business » General
Computers and Internet » Internet » General

Ultimate Guide to Facebook Advertising: How to Access 600 Million Customers in 10 Minutes New Trade Paper
0 stars - 0 reviews
$24.95 In Stock
Product details 268 pages Entrepreneur Press - English 9781599184302 Reviews:
"Synopsis" by ,
Covers critical updates including:

-Targeting by birthday, family status, and more

-Pinpointing who is seeing your ads

-Managing impressions per ad to avoid ad fatigue

-Using Sponsored Story Ads—the newest advertising categoy

-Creating a Facebook businessp and identity

MAKE A FORTUNE WITH FACEBOOK

Perry Marshall, author of the #1 selling book on Google advertising, and internet strategist Thomas Meloche lift the curtain to the 600 million potential customers on Facebook and show you how to reach them, convert them, and keep them as your fan, friend, and customer for life. Introducing game-changing strategies, tools, and reports, Marshall and Meloche breakdown the magic of Facebook Paid Advertising and show you how to gain dramatically on your investment—in clicks, customers, and profits.

Perry and Tom not only understand every nuance of the technical aspects of getting Facebook ads to work for your business, they also understand the psychology behind what works and what doesn't when it comes to advertising online. If you're looking for an uber-effective way to master the art of driving traffic to your offers through paid advertising, get this book - it truly is the ultimate guide!

—Mari Smith, co-author of Facebook Marketing: An Hour A Day and author of The New Relationship Marketing

If anybody can make practical sense of Facebook for marketers, its Perry. He has his finger on its truth - as advertising media not social media. This book shows how to capitalize on ideal timing with this media. He is a well-disciplined direct-response practitioner who holds this accountable for ROI. I bestow my ‘No B.S. blessing.

—Dan S. Kennedy, legendary direct marketing advisor and author of the No B.S. book series, www.NoBSBooks.com

Ultimate Guide to Facebook Advertising just might be your ultimate guide to earning a ton of money with this social media phenomenon. What you don't know about Facebook could hurt you and what you will learn about Facebook from this book definitely will help you. It's a fun and easy read and a surefire way to seriously increase your income.

-Jay Conrad Levinson, The Father of Guerrilla Marketing, author of Guerrilla Marketing series of books

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