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The Tipping Point: How Little Things Can Make a Big Difference

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The Tipping Point: How Little Things Can Make a Big Difference Cover

 

Synopses & Reviews

Publisher Comments:

Unabridged - The New Yorker writer Malcolm Gladwell looks at why major changes in our society so often happen suddenly and unexpectedly. Ideas, behavior, messages, and products, he argues, often spread like outbreaks of infectious disease. These are social epidemics, and the moment they take off, they reach their critical mass, or, the Tipping Point. Gladwell introduces us to the particular personality types who are natural pollinators of new ideas and trends and the people who create the phenomenon of the word of mouth.

Synopsis:

This celebrated New York Times bestseller — now poised to reach an even wider audience in paperback — is a book that is changing the way Americans think about selling products and disseminating ideas.

Product Details

ISBN:
9781600240058
Author:
Gladwell, Malcolm
Publisher:
Hachette Audio
Read:
Author
Subject:
Marketing - General
Subject:
Social Psychology
Subject:
Consumer Behavior - General
Subject:
Social change
Subject:
Psychology : General
Publication Date:
20070431
Binding:
Compact Disc
Language:
English
Dimensions:
5.96x5.13x1.55 in. .57 lbs.
Media Run Time:
510

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Related Subjects

Audio Books » Business » Business and Finance
Audio Books » Nonfiction
Audio Books » Self Help
Business » General
Business » Management
Business » Marketing
Health and Self-Help » Psychology » General

The Tipping Point: How Little Things Can Make a Big Difference New Compact Disc
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Product details pages Hachette Audio - English 9781600240058 Reviews:
"Synopsis" by , This celebrated New York Times bestseller — now poised to reach an even wider audience in paperback — is a book that is changing the way Americans think about selling products and disseminating ideas.
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