Sell the Feeling: The 6-Step System That Drives People to Do Business with You

Sell the Feeling has a crucial message for anyone who wants to attract more clients, customers, or repeat business: "People buy based on feelings." Sell the Feeling shows readers how evoke the essential feelings that motivate people to do business. It is the first book of its kind that deals with the critical role of feelings in the selling and buying process. Sell the Feeling lays out a simple six-step process of influence for salespeople, advisors, and professionals--even those who don't consider themselves in sales. Written as an entertaining and inspiring story and illustrated with off-the-wall cartoons, this book makes the process easy to grasp and retain. Many professionals are hindered by their own negative emotions and attitudes about selling. Sell the Feeling shows readers not only how to master their buyers' psychology, but how to master their own "inner game" of selling. Sell the Feeling is destined to become a classic work on sales and influence.

- Sell the Feeling deals with essential role of feelings in the selling and buying process. Very few business and sales books deal in depth with this perspective. - It spells out a specific sales process that can be used not only by salespeople, but also by advisors and service providers who don't consider themselves to be salespeople. - It's written as an entertaining, inspiring, and moving story that makes the material easy to grasp and retain. - The book is illustrated with distinctive cartoons that bring the story to life and add humor. - Many professionals are hampered by negative emotions and attitudes about selling. Sell the Feeling shows readers not only how to master their buyers' psychology, but how to master the inner game of selling. It inspires readers to view themselves and selling in a positive light. - Sell the Feeling is a sales book with heart.