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Original Essays | September 4, 2014

Edward E. Baptist: IMG The Two Bodies of The Half Has Never Been Told: Slavery and the Making of American Capitalism



My new book, The Half Has Never Been Told: Slavery and the Making of American Capitalism, is the story of two bodies. The first body was the new... Continue »
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This title in other editions

Starting & Running Your Own Horse Business

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Starting & Running Your Own Horse Business Cover

 

Synopses & Reviews

Publisher Comments:

Turn Your Passion into a Profession

Your devotion to horses is the key ingredient in a profitable equestrian career. Now revised and expanded, Starting & Running Your Own Horse Business offers complete advice on putting your love for horses to work. A larger selection on safety, tax and insurance advice, and many new suggestions for starting successful equestrian businesses make this new edition the must-have book for horse entrepreneurs. An experienced stable manager and practicing veterinarian, Mary Ashby McDonald shares her money-making ideas and cost-saving techniques for launching and running a successful business.

"Now this is a really useful horse business guide...McDonald includes a variety of  money-saving and -making suggestions."

- Horse Country

"If you've ever thought about starting your own horse business, be sure to pick up, well, Starting & Running Your Own Horse Business."

- Horse & Rider

"The ideas in this book are accurate and solid. Unfortunately, along the way, I've made many of the classic business blunders Mary mentions [in this book]. Hopefully reading this will help others avoid the same mistakes in the future."

- Olympic Gold Medalist Joe Fargis, Owner/Manager/Trainer, Sandron Farm

Learn How To:

  • Create a business plan that puts your existing horses and facilities to work
  • Manage your time, your money, and your employees
  • Choose affordable insurance coverage that keeps your customers and your horses safe and protects you from financial liability
  • Operate an exciting variety of horse ventures from camps to carriage services
  • Develop an appealing name, logo, and icon for your business
  • Identify the best marketing and advertising opportunities
  • Offer additional services your customers need: grooming, cleaning tack, transportation, catching and holding, consulting, administering medications
  • Reduce vet bills: implement sound preventative strategies and do your own vaccinating and deworming
  • Save on feed costs

Book News Annotation:

Veterinarian and former stable manager McDonald applies the basic principles of business management to horse farms and shares practical advice on breeding and selling horses, boarding animals, and operating a riding camp or tack shop. Black and white photographs and sample forms are provided. The second edition adds chapters on running a carriage business and reducing veterinary bills. Annotation ©2010 Book News, Inc., Portland, OR (booknews.com)

Synopsis:

Since 1997, Storey's Starting & Running Your Own Horse Business, by Mary Ashby McDonald, has sold 72,000 copies in 17 printings. It is the best-selling book in its category. The book's success stems from its exceptional utility; with its practical "how-to" format, step-by-step approach, and business-ready resources, McDonald simplifies the challenge of running a profitable horse business.

Now, for the first time, this best-seller has been fully updated and revised. Starting & Running Your Own Horse Business includes an expanded section on safety, tips for operating a riding school or horse camp, strategies for launching a carriage business, tax and insurance advice, and suggestions from successful equestrian entrepreneurs and enterprises. The author, a veterinarian, offers instructions for developing a herd health plan, encouraging readers to practice good preventive care, and healthier horses mean lower veterinary bills.

The book helps readers succeed in the Information Age as well, with suggestions for online marketing and resources. The book is filled with money-saving tips, record-keeping forms that can be easily photocopied, and simple lesson plans for schools and camps. Running any equestrian business inevitably involves a dizzying array of details. But with McDonald's smart, savvy, and strategic guidance, it doesn't have to be overwhelming. Now more than ever, Starting & Running Your Own Horse Business is the one book that industrious equestrians can't afford to be without.

Praise for the First Edition:

"This book gives valuable advice to the prospective entrepreneur thinking of investing time and money in starting a horse business."  — Times (Huntsville, AL)

"If you've ever thought about starting your own horse business, be sure to pick up, well, Starting & Running Your Own Horse Business . . . [y]ou'll be hooked from the opening chapter. . . ." — Horse &

About the Author

Author Mary Ashby McDonald holds a B.S. in Animal Science from Virginia Polytechnic Institute and State University. She is the former manager of the 460-acre Medway Ranch in Austin, Texas.

Table of Contents

Introduction

1 Creating an Image

2 Advertising and Promoting Your Business

3 Managing Your Business

4 Financial Management

5 Riding Programs, Boarding, and Leasing

6 Riding Camps

7 Moneymaking Events and Ideas

8 Buying and Selling Horses

9 Breeding Horses

10 Farm Property and Maintenance

11 Cutting Costs on Horse Care

12 Equipment Savings, Opening a Tack Shop

Appendices

IndeX

Product Details

ISBN:
9781603424837
Author:
Mcdonald, Mary Ashby
Publisher:
Storey Publishing
Author:
McDonald, Mary Ashby
Subject:
Equestrian
Subject:
New Business Enterprises
Subject:
Small business -- Management.
Subject:
Horses - General
Subject:
Industries - Agribusiness
Subject:
Business-Start Up Business
Subject:
Business & Economics-Industries - Agribusiness
Subject:
PETS / Horses/General
Subject:
Small Business
Subject:
PETS / Horses
Edition Description:
Trade Paperback
Publication Date:
20091131
Binding:
TRADE PAPER
Language:
English
Illustrations:
Y
Pages:
224
Dimensions:
276.352 x 215.9 x 14.224 mm

Related Subjects

Business » General
Business » Start Up Business
Pets » Horses » Care
Pets » Horses » Management
Pets » Horses » Miscellaneous Activities
Science and Mathematics » Agriculture » Animal Husbandry
Science and Mathematics » Agriculture » General

Starting & Running Your Own Horse Business New Trade Paper
0 stars - 0 reviews
$19.95 In Stock
Product details 224 pages Storey Publishing - English 9781603424837 Reviews:
"Synopsis" by ,
Since 1997, Storey's Starting & Running Your Own Horse Business, by Mary Ashby McDonald, has sold 72,000 copies in 17 printings. It is the best-selling book in its category. The book's success stems from its exceptional utility; with its practical "how-to" format, step-by-step approach, and business-ready resources, McDonald simplifies the challenge of running a profitable horse business.

Now, for the first time, this best-seller has been fully updated and revised. Starting & Running Your Own Horse Business includes an expanded section on safety, tips for operating a riding school or horse camp, strategies for launching a carriage business, tax and insurance advice, and suggestions from successful equestrian entrepreneurs and enterprises. The author, a veterinarian, offers instructions for developing a herd health plan, encouraging readers to practice good preventive care, and healthier horses mean lower veterinary bills.

The book helps readers succeed in the Information Age as well, with suggestions for online marketing and resources. The book is filled with money-saving tips, record-keeping forms that can be easily photocopied, and simple lesson plans for schools and camps. Running any equestrian business inevitably involves a dizzying array of details. But with McDonald's smart, savvy, and strategic guidance, it doesn't have to be overwhelming. Now more than ever, Starting & Running Your Own Horse Business is the one book that industrious equestrians can't afford to be without.

Praise for the First Edition:

"This book gives valuable advice to the prospective entrepreneur thinking of investing time and money in starting a horse business."  — Times (Huntsville, AL)

"If you've ever thought about starting your own horse business, be sure to pick up, well, Starting & Running Your Own Horse Business . . . [y]ou'll be hooked from the opening chapter. . . ." — Horse &

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