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Grow Your Handmade Business: How to Envision, Develop, and Sustain a Successful Creative Business


Grow Your Handmade Business: How to Envision, Develop, and Sustain a Successful Creative Business Cover


Synopses & Reviews

Publisher Comments:

Are you ready to make a living from your craft? Applying her trademark "you-can-do-it" coaching style to the nuts and bolts of business planning, Kari Chapin covers all of the issues involved in turning your creative hobby into a successful business--from mapping out a business plan to expanding production and distribution, finding funding, and addressing legal matters. With this definitive guide, you'll discover how to grow your business beyond the dining room table and finally quit your day job.

About the Author

Kari Chapin has worked in marketing and publicity for a variety of arts and nonprofi t organizations and managed a retail store featuring artisan goods.

Table of Contents

Meet the Creative Collective

Part 1: Mapping Your Dream
Chapter 1: Identify Your Dream Business
-What Form Does Your Dream Business Take?
-What Direction(s) Will Your Dream Business Take?

Chapter 2: Dream Business Fundamentals
-Do You Have a Hobby or a Business?
-Where Are You Now, and Where Are You Going?
-Onward and Upward

Chapter 3: Working for Your Vision
-A Business Takes Work, and Plenty of It
-Visualize Your Perfect Workday
-Practice Mindfulness around Feelings
-Why Are You in Business?
-Formulate Your Mission Statement

Chapter 4: TLC
-Just Say No!
-Who Cares? You Do!
-Family Matters
-Take Yourself on a Creative Retreat

Chapter 5: Goals and Intentions
-Keep Yourself Honest
-Determine Goals
-Goals versus Intentions
-Make Reasonable Goals
-Keep Track of Your Goals and Intentions

Chapter 6: Benchmarks
-Measuring Your Success
-What Does Success Look Like?
-Calculating Success One Step at a Time

Chapter 7: Get Some Help!
-Say It Loud and Say It Proud: Help!
-Mentors: Your Business Gurus
-Your Personal Board of Directors
-Build a Brain Trust

Part 2: Planning for Success
Chapter 8: Types of Business Models
-Business Model Defined
-Running Your Business from Home
-Renting a Studio or Office
-Renting a Storefront and Keeping Shop Hours
-The Off-Site Bottom Line

Chapter 9: Business Plan Preliminaries
-What Is a Business Plan, and Why Do You Need One?
-Business Plan Basics

Chapter 10: Do You Manage Your Time, or Does Your Time Manage You?
-Time Management
-Keep Your To-Do List in Check
-Managing Time Is Easier Than You Think

Chapter 11: The Nuts and Bolts of Business Plans
-Getting Started
-Executive Summary
-Who Exactly Are You, Anyway?
-Business Plan Checklists

Chapter 12: Know Your Marketplace (or Marketing!)
-Know Your Industry
-Target Market, Say What?

Chapter 13: Putting It All Together: Your Marketing Plan
-Taking Stock
-Marketing through Advertising
-Marketing through the Media

Chapter 14: What Do You Make, and How Do You Make It? Having a Production Plan
-Ready, Set, Produce!

Chapter 15: Money, Money, Money
-They're Just Numbers
-Numbers 'R' Us
-Numbers Nomenclature

Chapter 16: Budgets and Budgeting
-First of All, What Exactly Is a Budget?
-Monthly Budget

Chapter 17: Profit and Loss
-P&L Overview
-Detailed P&L by Department

Chapter 18: Money and How to Get Some
-Bank Loans
-Angel Investors
-Family and Friends
-Financing with Personal Credit Cards
-Finding a Way

Chapter 19: Making It All Legit
-What Kind of Business Are You?
-Going into Business with a Loved One

Chapter 20: Professional Support and Where to Find It
-Accountants and Lawyers and Agents, Oh My!

Parting Advice

Product Details

Chapin, Kari
Storey Publishing
Small Business
Business - Small Business
Business & Economics-E-Commerce - Internet Marketing
Business & Economics-New Business Enterprises
Edition Description:
Trade Paperback
Publication Date:
7.5 x 6.5 in

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Business » General
Business » Marketing
Business » Small Businesses » By Type
Business » Small Businesses » General
Business » Start Up Business
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