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Grow Your Handmade Business: How to Envision, Develop, and Sustain a Successful Creative Businessby Kari Chapin
Thursday, May 29, 2014 07:30 PM
Powell's City of Books on Burnside, Portland, OR
Since its original publication in 2010, Kari Chapin's The Handmade Marketplace (Storey) has inspired thousands of crafters. Now, Chapin's bestselling guide has been revised and updated to include the latest online and social media opportunities, as well as fresh advice and tips from successful crafters and artists — so you can live a creative life and enjoy a lucrative career at the same time.
Synopses & Reviews
Are you ready to make a living from your craft? Applying her trademark "you-can-do-it" coaching style to the nuts and bolts of business planning, Kari Chapin covers all of the issues involved in turning your creative hobby into a successful business--from mapping out a business plan to expanding production and distribution, finding funding, and addressing legal matters. With this definitive guide, you'll discover how to grow your business beyond the dining room table and finally quit your day job.
About the Author
Kari Chapin has worked in marketing and publicity for a variety of arts and nonprofi t organizations and managed a retail store featuring artisan goods.
Table of Contents
Meet the Creative Collective
Part 1: Mapping Your Dream
Chapter 1: Identify Your Dream Business
-What Form Does Your Dream Business Take?
-What Direction(s) Will Your Dream Business Take?
Chapter 2: Dream Business Fundamentals
-Do You Have a Hobby or a Business?
-Where Are You Now, and Where Are You Going?
-Onward and Upward
Chapter 3: Working for Your Vision
-A Business Takes Work, and Plenty of It
-Visualize Your Perfect Workday
-Practice Mindfulness around Feelings
-Why Are You in Business?
-Formulate Your Mission Statement
Chapter 4: TLC
-Just Say No!
-Who Cares? You Do!
-Take Yourself on a Creative Retreat
Chapter 5: Goals and Intentions
-Keep Yourself Honest
-Goals versus Intentions
-Make Reasonable Goals
-Keep Track of Your Goals and Intentions
Chapter 6: Benchmarks
-Measuring Your Success
-What Does Success Look Like?
-Calculating Success One Step at a Time
Chapter 7: Get Some Help!
-Say It Loud and Say It Proud: Help!
-Mentors: Your Business Gurus
-Your Personal Board of Directors
-Build a Brain Trust
Part 2: Planning for Success
Chapter 8: Types of Business Models
-Business Model Defined
-Running Your Business from Home
-Renting a Studio or Office
-Renting a Storefront and Keeping Shop Hours
-The Off-Site Bottom Line
Chapter 9: Business Plan Preliminaries
-What Is a Business Plan, and Why Do You Need One?
-Business Plan Basics
Chapter 10: Do You Manage Your Time, or Does Your Time Manage You?
-Keep Your To-Do List in Check
-Managing Time Is Easier Than You Think
Chapter 11: The Nuts and Bolts of Business Plans
-Who Exactly Are You, Anyway?
-Business Plan Checklists
Chapter 12: Know Your Marketplace (or Marketing!)
-Know Your Industry
-Target Market, Say What?
Chapter 13: Putting It All Together: Your Marketing Plan
-Marketing through Advertising
-Marketing through the Media
Chapter 14: What Do You Make, and How Do You Make It? Having a Production Plan
-Ready, Set, Produce!
Chapter 15: Money, Money, Money
-They're Just Numbers
-Numbers 'R' Us
Chapter 16: Budgets and Budgeting
-First of All, What Exactly Is a Budget?
Chapter 17: Profit and Loss
-Detailed P&L by Department
Chapter 18: Money and How to Get Some
-Family and Friends
-Financing with Personal Credit Cards
-Finding a Way
Chapter 19: Making It All Legit
-What Kind of Business Are You?
-Going into Business with a Loved One
Chapter 20: Professional Support and Where to Find It
-Accountants and Lawyers and Agents, Oh My!
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