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Bozo Sapiens: Why to Err Is Human

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Bozo Sapiens: Why to Err Is Human Cover

 

Synopses & Reviews

Publisher Comments:

Our species, it appears, is hardwired to get things wrong in a staggering variety of ways. Why did recipients of a loan offer accept a higher interest rate when a pretty woman's face was printed on the flyer? Why did one poll on immigration find that the most despised foreigners were from a group that did not exist? Why does giving someone power make them more likely to chew with their mouth open and pick their nose? And why is your sister going out with that biker dude?

In fact, our cognitive, logical, and romantic failures may be a fair price to pay for our extraordinary success as a species—they are the necessary cost of our adaptability. Bozo Sapiens swoops effortlessly across neurochemistry, behavioral economics, and evolutionary biology (among other disciplines) to answer with clarity and wit the questions above—and larger ones about what it means to be human.

About the Author

Ellen and Michael Kaplan are mother and son, and co-authors of the bestseller Chances Are…: Adventures in Probability. Michael is an award-winning writer and filmmaker for corporations, governments, museums, and charities, and lives near Edinburgh, Scotland with his wife and son. Ellen Kaplan is an archaeologist and math teacher.

Product Details

ISBN:
9781608190911
Author:
Kaplan, Ellen
Publisher:
Bloomsbury Publishing PLC
Author:
Kaplan, Michael
Subject:
Life Sciences - Human Anatomy & Physiology
Subject:
Life Sciences - Biology - General
Subject:
Human Physiology
Subject:
General
Subject:
Neuropsychology
Subject:
Physiological Psychology
Subject:
Cognitive Psychology
Subject:
Life Sciences/Biology
Subject:
Psychology-Mind and Consciousness
Copyright:
Edition Description:
Trade Paperback
Publication Date:
20100831
Binding:
TRADE PAPER
Grade Level:
General/trade
Language:
English
Illustrations:
BandW Illustrations throughout
Pages:
304
Dimensions:
8.27 x 5.48 x 0.875 in

Related Subjects

Health and Self-Help » Psychology » Cognitive Science
Health and Self-Help » Psychology » General
Health and Self-Help » Psychology » Mind and Consciousness
Science and Mathematics » Biology » General

Bozo Sapiens: Why to Err Is Human New Trade Paper
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