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1 Beaverton Business- Small Business
2 Burnside Business- Small Business Operations
25 Local Warehouse Business- Start Up Business

Building Your Business the Right-Brain Way: Sustainable Success for the Creative Entrepreneur

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Building Your Business the Right-Brain Way: Sustainable Success for the Creative Entrepreneur Cover

 

Synopses & Reviews

Publisher Comments:

If you've started a business, you know that the journey toward success can be both invigorating and confusing, so where can you find advice that is practical and focused but still as playful and passionate as you are? Look no further than this book, which combines solid business expertise with a right-brain perspective that inspires creativity and innovation. Jennifer Lee's fresh, empowering approach emphasizes taking action and continually improving to achieve extraordinary long-term results.

Building Your Business the Right-Brain Way offers real-world-tested techniques that can benefit all sorts of businesses, whether you're a sole proprietor running a coaching practice, a crafter looking to license products, a wellness professional with a team of employees, or any creative soul making a meaningful difference with your work. You'll discover how to:

  • assess your business's unique “ecosystem”
  • build your brand and attract, engage, and keep ideal customers
  • develop new income streams that better leverage your time and resources
  • promote your products and services with authenticity and ease
  • grow your team (virtual and in-person) and manage staff and vendors
  • establish infrastructure and procedures to keep operations running smoothly
  • carve out vital white space to pause, reflect, and celebrate

Review:

“Shows you how to put your right-brain strengths to work in a successful business, and does it in a way that's playful and fun.” Daniel H. Pink, author of A Whole New Mind

Review:

“This book shines a brilliant light onto HOW to make it all REAL. Jennifer Lee's book is an inspiring combination of kindness, fun, and extremely practical wisdom. You'll be able to engage meaningfully with your perfect customers and create unique products and programs — and make real money from your very real unique gifts.” SARK, author and artist of Succulent Wild Woman

Review:

“You'll walk away from this book feeling empowered, motivated, and ready to accomplish your biggest creative business goals.” Kari Chapin, author of The Handmade Marketplace

Review:

“Many creatives get tripped up when it comes to the tactics of running and growing a business. Good news: they can now turn to Jennifer Lees refreshing new book for practical guidance that speaks their own language. Her visual approach makes even the more left-brain activities — like sales and marketing — achievable and even fun.” Chris Guillebeau, New York Times bestselling author of The $100 Startup

About the Author

Jennifer Lee left corporate consulting to pursue her passion for helping others pursue theirs. In the process she has become a respected teacher and author, and built two successful businesses: Artizen Coaching and Right-Brain Business Plan Facilitators. She lives in Oakland, CA.

Table of Contents

Foreword by Michael Port

Part I. The Lay of the Land

1. Your Creative Business Is a Work of Art

Defining Your Own Success

2. Tending Your Entrepreneurial Ecosystem

Is Your Business Blooming and Booming?

Part II. Setting the Stage for Yourself and Your Right Peeps

3. Taking a Stand and Making an Impact

Whats Your Core Message?

4. Attracting, Engaging, and Learning from Your Right Peeps

Cultivate Connection, Community, and Customers

Part III. Getting Down to Business

5. Packaging Your Gifts and Crafting Your Offer

Switch from Selling to Serving

6. Lets Do Launch

Campaigns, Communications, and Calendars to Promote Your Offers

7. Making More Moola

Optimize Opportunities for Ongoing Earning

Part IV. Sustaining Your Success

8. In Good Company

Growing Your Team and Getting Support

9. Smooth Sailing Systems

Make Day-to-Day Operations a Breeze

10. Embracing Ease

Creating Calm amid the Chaos of Life

Conclusion

Optional Right-Brain Business Plan Exercises to Reference

Resources

Featured Right-Brain Entrepreneurs

Acknowledgments

Index

About the Author

Join the Right-Brain Business Revolution

Product Details

ISBN:
9781608682560
Author:
Lee, Jennifer
Publisher:
New World Library
Introduction:
Port, Michael
Subject:
Entrepreneurship
Subject:
Business-Start Up Business
Edition Description:
Trade Paper
Publication Date:
20140431
Binding:
TRADE PAPER
Language:
English
Pages:
248
Dimensions:
9 x 7 in

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Related Subjects

Business » Home Based
Business » Small Businesses » General
Business » Small Businesses » Operations
Business » Start Up Business
Health and Self-Help » Self-Help » General
Hobbies, Crafts, and Leisure » Crafts » General

Building Your Business the Right-Brain Way: Sustainable Success for the Creative Entrepreneur New Trade Paper
0 stars - 0 reviews
$21.95 In Stock
Product details 248 pages New World Library - English 9781608682560 Reviews:
"Review" by , “Shows you how to put your right-brain strengths to work in a successful business, and does it in a way that's playful and fun.”
"Review" by , “This book shines a brilliant light onto HOW to make it all REAL. Jennifer Lee's book is an inspiring combination of kindness, fun, and extremely practical wisdom. You'll be able to engage meaningfully with your perfect customers and create unique products and programs — and make real money from your very real unique gifts.”
"Review" by , “You'll walk away from this book feeling empowered, motivated, and ready to accomplish your biggest creative business goals.”
"Review" by , “Many creatives get tripped up when it comes to the tactics of running and growing a business. Good news: they can now turn to Jennifer Lees refreshing new book for practical guidance that speaks their own language. Her visual approach makes even the more left-brain activities — like sales and marketing — achievable and even fun.”
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