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    Roger Hobbs: IMG Soundtrack of Macau: Roger Hobbs's Playlist for Vanishing Games



    My new novel, Vanishing Games, is a heist thriller set in the gambling city of Macau, China. I lived there briefly while researching the book and... Continue »
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      Vanishing Games

      Roger Hobbs 9780385352642

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Net, Blogs and Rock 'n' Roll: How Digital Discovery Works and What It Means for Consumers, Creators and Culture

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Net, Blogs and Rock 'n' Roll: How Digital Discovery Works and What It Means for Consumers, Creators and Culture Cover

 

Synopses & Reviews

Publisher Comments:

Discovery is the big challenge in today's world of blogs, social networks and infinite digital shelf space. Consumers are turning the tables on traditional media. They can't be herded toward the 'Next Big Thing,' but they'll happily pay attention if they hear some 'buzz' about something new and exciting. Essentially, anything goes in this new world of discovery that has taken on a rock 'n' roll ethos that defies tradition and resists definition. Net, Blogs and Rock 'n' Roll: How Digital Discovery Works and What It Means for Consumers, Creators and Culture dissects this new generation of discovery-oriented consumers and is for anyone who is interested in expanding audiences through the channels that cater to our always-connected culture. David Jennings explains how creators can support discoveries by maximizing the way buzz develops among fan communities, social networks and popular blogs. He outlines the three major strands of digital discovery and explains just how the history, culture and technology of media are influenced by personalization and portable electronic devices.

Synopsis:

Dissects new generation of discovery-oriented consumers and how to expand audiences through challenges that cater to our constant-contact culture

Synopsis:

When it comes to discovering new music, films or games, todays fans are not sheep who can be herded towards some Next Big Thing. They look to collaborative Web sites, blogs, and social networking sites for information and can switch their attention with just a few clicks. Jennings profiles this new era of discovery that even iTunes and Google have to accommodate.

Product Details

ISBN:
9781857883985
Author:
Jennings, David
Publisher:
Nicholas Brealey Publishing
Subject:
Social aspects
Subject:
Social Aspects - General
Subject:
Aspects
Subject:
Music trade
Subject:
Internet marketing
Subject:
Science Reference-Technology
Copyright:
Edition Description:
Trade paper
Publication Date:
20070931
Binding:
TRADE PAPER
Grade Level:
General/trade
Language:
English
Pages:
158
Dimensions:
9 x 6 in

Related Subjects

Business » General
Business » Writing
Computers and Internet » Computers Reference » Social Aspects » General
Computers and Internet » Internet » General
Computers and Internet » Internet » Information
Computers and Internet » Internet » Web Publishing
History and Social Science » Sociology » General
Reference » Science Reference » Technology
Science and Mathematics » Popular Science » Computer Science

Net, Blogs and Rock 'n' Roll: How Digital Discovery Works and What It Means for Consumers, Creators and Culture Used Trade Paper
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Product details 158 pages Nicholas Brealey Publishing - English 9781857883985 Reviews:
"Synopsis" by ,
Dissects new generation of discovery-oriented consumers and how to expand audiences through challenges that cater to our constant-contact culture
"Synopsis" by , When it comes to discovering new music, films or games, todays fans are not sheep who can be herded towards some Next Big Thing. They look to collaborative Web sites, blogs, and social networking sites for information and can switch their attention with just a few clicks. Jennings profiles this new era of discovery that even iTunes and Google have to accommodate.
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