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Interviews | January 24, 2012

Jill Owens: IMG Ben Marcus: The Powells.com Interview

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Ben MarcusBen Marcus's books The Age of Wire and String and Notable American Women were considered "experimental" fiction because of his unconventional use of... Continue »
  1. $18.17 Sale Hardcover add to wish list

    The Flame Alphabet

    Ben Marcus 9780307379375
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This title in other editions

Secret Formulas of the Wizard of Ads

by Roy H Williams

Secret Formulas of the Wizard of Ads Cover

 

Synopses & Reviews

Publisher Comments:

In 100 chapters full of wit, wisdom and uncommon good sense, Secret Formulas of the Wizard of Ads conjures up more of the Wizard's provicative observations on advertising, business, and life that won The Wizard of Ads last year's Business book of the Year Award - only this time the book has nuts, bolts, and even more bite! The Wizard's secret formula will sho you: How to find a champion to sell your ideas Why targeting your market can be a big mistake How to get customers to remember you Why bankers think backwards How to write miraculous ads Why the brain contains 100,000 new worlds How to hire wisely and fire compassionately How success can send you to the poor house How to remember what's really important in life

Synopsis:

People love this straight-talking ad-man from Texas and his powerful stories that shed light on advertising, marketing and success.

Synopsis:

People love this straight-talking ad-man from Texas and his powerful stories that shed light on advertising, marketing and success.
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Product Details

ISBN:
9781885167392
Author:
Williams, Roy H.
Publisher:
Bard Press (TX)
Author:
Williams, Roy H.
Location:
Austin, Tx. :
Subject:
Advertising & Promotion
Subject:
Advertising
Subject:
Business Communication - General
Subject:
Business-Advertising
Copyright:
1999
Edition Description:
Trade paper
Series Volume:
105-563
Publication Date:
19990831
Binding:
TRADE PAPER
Grade Level:
General/trade
Language:
English
Illustrations:
Yes
Pages:
238
Dimensions:
9.96x7.13x.82 in. 1.05 lbs.
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Related Aisles

Secret Formulas of the Wizard of Ads Used Trade Paper
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Product details 238 pages Bard Press (TX) - English 9781885167392 Reviews:
"Synopsis" by , People love this straight-talking ad-man from Texas and his powerful stories that shed light on advertising, marketing and success.
"Synopsis" by , People love this straight-talking ad-man from Texas and his powerful stories that shed light on advertising, marketing and success.
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