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Retro Ride: Advertising Art of the American Automobile

Retro Ride: Advertising Art of the American Automobile Cover

 

Synopses & Reviews

Publisher Comments:

A century ago the motorcar was a cantankerous, frail device that was difficult for all but a few visionaries to perceive as practical. By 1920, that picture had changed dramatically, and the automobile was well on its way to becoming the dominant transportation device in this country. However, the evolution of practical automobiles is only part of the story. In order to take advantage of mass production there had to be mass markets, and that meant advertising.

"Retro Ride" traces the evolution of the automobile and the simultaneous marketing messages that helped it flower across five decades — the Roaring Twenties through the Go-Go Sixties. Beautifully illustrated with original advertisements, "Retro Ride" celebrates not only the beauty and diversity of the American automobile but also the heyday of American print advertising. It's a ride well worth the taking.

Book News Annotation:

This volume shows how automobile advertising across five decades created needs for the American consumer, and also conveyed the idea that the car a person drives defines him or her. Starting with the Roaring twenties and continuing through the 1960s, the 500-plus color illustrations show how print advertising provided imaginative visions of cars that reflect the products as well as the times in which they were produced. There is no accompanying text. Swan is executive editor of Car and Driver magazine. Oversize: 10.25x13<">.
Annotation c. Book News, Inc., Portland, OR (booknews.com)

Product Details

ISBN:
9781888054620
Subtitle:
Advertising Art of the American Automobile
Author:
Swan, Tony
Publisher:
Collectors Press
Location:
Portland, Or.
Subject:
Automobiles
Subject:
Advertising & Promotion
Subject:
Advertising
Edition Number:
1st American ed.
Series Volume:
106-930
Publication Date:
March 2001
Binding:
Hardcover
Language:
English
Illustrations:
Yes
Pages:
176
Dimensions:
13.24x10.24x.84 in. 3.19 lbs.

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Retro Ride: Advertising Art of the American Automobile
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Product details 176 pages Collectors Press - English 9781888054620 Reviews:
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