25 Books to Read Before You Die

Recently Viewed clear list

The Powell's Playlist | August 8, 2014

Peter Mendelsund: IMG The Powell's Playlist: Water Music by Peter Mendelsund

We "see" when we read, and we "see" when we listen. There are many ways in which music can create the cross-sensory experience of this seeing...... Continue »
  1. $11.87 Sale Trade Paper add to wish list


This item may be
out of stock.

Click on the button below to search for this title in other formats.

Check for Availability
Add to Wishlist

Retro Ride: Advertising Art of the American Automobile

Retro Ride: Advertising Art of the American Automobile Cover


Synopses & Reviews

Publisher Comments:

A century ago the motorcar was a cantankerous, frail device that was difficult for all but a few visionaries to perceive as practical. By 1920, that picture had changed dramatically, and the automobile was well on its way to becoming the dominant transportation device in this country. However, the evolution of practical automobiles is only part of the story. In order to take advantage of mass production there had to be mass markets, and that meant advertising.

"Retro Ride" traces the evolution of the automobile and the simultaneous marketing messages that helped it flower across five decades — the Roaring Twenties through the Go-Go Sixties. Beautifully illustrated with original advertisements, "Retro Ride" celebrates not only the beauty and diversity of the American automobile but also the heyday of American print advertising. It's a ride well worth the taking.

Book News Annotation:

This volume shows how automobile advertising across five decades created needs for the American consumer, and also conveyed the idea that the car a person drives defines him or her. Starting with the Roaring twenties and continuing through the 1960s, the 500-plus color illustrations show how print advertising provided imaginative visions of cars that reflect the products as well as the times in which they were produced. There is no accompanying text. Swan is executive editor of Car and Driver magazine. Oversize: 10.25x13<">.
Annotation c. Book News, Inc., Portland, OR (booknews.com)

Product Details

Advertising Art of the American Automobile
Swan, Tony
Collectors Press
Portland, Or.
Advertising & Promotion
Edition Number:
1st American ed.
Series Volume:
Publication Date:
March 2001
13.24x10.24x.84 in. 3.19 lbs.

Related Subjects

Hobbies, Crafts, and Leisure » Crafts » Collecting
Hobbies, Crafts, and Leisure » Crafts » Miscellaneous Collecting
Hobbies, Crafts, and Leisure » Crafts » Paper Ephemera Collectibles
Hobbies, Crafts, and Leisure » Crafts » Stamp Collecting

Retro Ride: Advertising Art of the American Automobile
0 stars - 0 reviews
$ In Stock
Product details 176 pages Collectors Press - English 9781888054620 Reviews:
  • back to top
Follow us on...

Powell's City of Books is an independent bookstore in Portland, Oregon, that fills a whole city block with more than a million new, used, and out of print books. Shop those shelves — plus literally millions more books, DVDs, and gifts — here at Powells.com.