We Need Diverse Ya Sale
 
 

Special Offers see all

Enter to WIN a $100 Credit

Subscribe to PowellsBooks.news
for a chance to win.
Privacy Policy

Visit our stores


    Recently Viewed clear list


    The Powell's Playlist | June 29, 2015

    Roger Hobbs: IMG Soundtrack of Macau: Roger Hobbs's Playlist for Vanishing Games



    My new novel, Vanishing Games, is a heist thriller set in the gambling city of Macau, China. I lived there briefly while researching the book and... Continue »
    1. $18.17 Sale Hardcover add to wish list

      Vanishing Games

      Roger Hobbs 9780385352642

    spacer
Qualifying orders ship free.
$7.50
Used Trade Paper
Ships in 1 to 3 days
Add to Wishlist
Qty Store Section
1 Burnside Business- Business Profiles

My Sister's a Barista: How They Made Starbucks a Home Away from Home

by

My Sister's a Barista: How They Made Starbucks a Home Away from Home Cover

 

Synopses & Reviews

Publisher Comments:

Insight into Starbucks's rise to worldwide recognition is given in this tale of marketing success. From three college friends' dreams of coffee beans to the cafes that are open on nearly every street corner, Starbucks has grown immensely with three new shops opening every day across the world. Full of interesting facts about the coffee giant, the book includes a rare interview with CEO Howard Schultz. Each title in this series features an in-depth, biographical look at one of today's top brands, such as Guinness, Adidas, and Starbucks. The brands included have all established themselves not only as financial successes but also as cultural icons. The storytelling style and eye-catching design of the books make learning about these innovative brands stimulating and enjoyable.

Review:

"Be prepared to be riveted by the story of Starbucks. A fascinating read, by a fascinating writer." Rita Clifton, Chairman, Interbrand

Review:

"An eye-opening story of how a simple café brand found a warm place in the hearts of the yuppie masses." The Independent

About the Author

John Simmons is the author of The Economist Guide to Brands and Branding, The Invisible Grail, and We, Me, Them and It. He is also the series editor for the Great Brand Stories series and a former director at Interbrand, a leading consulting firm.

Product Details

ISBN:
9781904879275
Subtitle:
How They Made Starbucks a Home Away from Home
Author:
Simmons, John
Publisher:
Cyan Communications
Subject:
Coffee & Tea
Subject:
Marketing - General
Subject:
Beverages - Coffee & Tea
Subject:
Corporate & Business History - General
Copyright:
Edition Number:
1st
Publication Date:
April 28, 2005
Binding:
Paperback
Language:
English
Illustrations:
Yes
Pages:
192
Dimensions:
6.88x5.12x.58 in. .44 lbs.

Other books you might like

  1. Communities Dominate Brands Used Hardcover $17.50
  2. Brand Stretch: Why 1 in 2 Extensions... New Hardcover $72.50
  3. Getting the Bugs Out : the Rise,... Used Trade Paper $9.00
  4. The New Beetle Used Trade Paper $4.95

Related Subjects

Business » Business Profiles
Reference » Science Reference » Technology
Travel » General

My Sister's a Barista: How They Made Starbucks a Home Away from Home Used Trade Paper
0 stars - 0 reviews
$7.50 In Stock
Product details 192 pages Cyan Communications - English 9781904879275 Reviews:
"Review" by , "Be prepared to be riveted by the story of Starbucks. A fascinating read, by a fascinating writer."
"Review" by , "An eye-opening story of how a simple café brand found a warm place in the hearts of the yuppie masses."
spacer
spacer
  • back to top

FOLLOW US ON...

     
Powell's City of Books is an independent bookstore in Portland, Oregon, that fills a whole city block with more than a million new, used, and out of print books. Shop those shelves — plus literally millions more books, DVDs, and gifts — here at Powells.com.