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Original Essays | September 18, 2014

Lin Enger: IMG Knowing vs. Knowing



On a hot July evening years ago, my Toyota Tercel overheated on a flat stretch of highway north of Cedar Rapids, Iowa. A steam geyser shot up from... Continue »
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This title in other editions

Confessions of an Advertising Man

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Confessions of an Advertising Man Cover

 

Synopses & Reviews

Publisher Comments:

A new edition of the timeless business classic featured on Mad Men—as fresh and relevant now as the day it was written
 
"We admire people who work hard, who are objective and thorough. We detest office politicians, toadies, bullies, and pompous asses. We abhor ruthlessness. The way up our ladder is open to everybody. In promoting people to top jobs, we are influenced as much by their character as anything else."  —David Ogilvy
 
David Ogilvy was considered the "father of advertising" and a creative genius by many of the biggest global brands. First published in 1963, this seminal book revolutionized the world of advertising and became a bible for the 1960s ad generation. It also became an international bestseller, translated into 14 languages. Fizzing with Ogilvy's pioneering ideas and inspirational philosophy, it covers not only advertising, but also people management, corporate ethics, and office politics, and forms an essential blueprint for good practice in business.

About the Author

David Ogilvy (1911-1999), referred to in 1962 by Time as "the most sought-after wizard in today's advertising industry," is considered to have been one of the dominant thinkers in the field. He is also the author of Ogilvy on Advertising. Sir Alan Parker was a copywriter in the 1960s and 1970s and is now a film director and producer. Films he directed include Angela's Ashes, Fame, Midnight Express, and Pink Floyd: The Wall.

Product Details

ISBN:
9781904915379
Author:
Ogilvy, David
Publisher:
Southbank Publishing
Author:
Parker, Sir Alan
Subject:
Advertising & Promotion
Subject:
Business-Advertising
Edition Description:
Trade Paper
Publication Date:
20120131
Binding:
TRADE PAPER
Language:
English
Pages:
192
Dimensions:
9.5 x 6 in 1 lb

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Related Subjects

Biography » Business
Business » Advertising
Business » Biographies
Business » History and Biographies
Business » Marketing
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