Murakami Sale
 
 

Recently Viewed clear list


Original Essays | August 21, 2014

Richard Bausch: IMG Why Literature Can Save Us



Our title is, of course, a problem. "Why Literature Can Save Us." And of course the problem is one of definition: what those words mean. What is... Continue »
  1. $18.87 Sale Hardcover add to wish list

    Before, During, After

    Richard Bausch 9780307266262

spacer

On Order

$45.00
New Trade Paper
Currently out of stock.
Add to Wishlist
Qty Store Section
- Local Warehouse General- General

Custom Lettering of the 40s & 50s

by

Custom Lettering of the 40s & 50s Cover

 

Synopses & Reviews

Publisher Comments:

Before the invention of Letraset, the sheets of dry-transfer letters that became popular with designers in the 1960s, custom headline lettering styles were frequently drawn by hand, creating a limitless field of innovative, creative, fanciful letters full of stylistic freedom and an energy unfettered by typographic traditions and templates. The covers of dime-store comic books, serials and pulp novels, in particular, practically sang out with these designs, which are collected--an astonishing 4,500 lively examples in all--in Custom Lettering of the 40s & 50s, compiled by the award-winning graphic designer, illustrator, comic artist, logo designer and typographer Rian Hughes. Here you'll find The Planet of Stone-Age Men spelled out in heavy block letters riddled with cracks as if the letters were stone themselves; the headline of a war serial rendered in outlined letters that appear vibrant, as ready to take off into the air as the propellor plane depicted beneath them; elegant looped copperplate script that waltzes across the page sedately; bold Art Deco capital letters that overlap each other like tango dancers' legs; the tipsy, effervescent letters of the word Cocktail; and many more. Certain to become an indispensable sourcebook for graphic designers, typographers, art directors, anybody who works in advertising and indeed everybody who cares not only about the words they read but how those words look, Custom Lettering of the 40s & 50s is an encyclopedic treasury.

Synopsis:

A celebration of the stunning and stylistically varied headline lettering that predated modern computer type. Contains over over 4.500 examples of custom lettering.

Synopsis:

When personal computers became de rigueur for the design world, their font lists standardized the array of typefaces available to layout artists and typesetters. But in the decades before computer dominance, hand-drawn fonts were the highlight of television, comic book and promotional design. Rian Hughes, an award-winning graphic designer, illustrator, comic artist, logo designer and typographer who has designed record album sleeves and worked in advertising and for i-D magazine, has combed the archives of custom lettering to bring together literally thousands--4,500, to be exact--examples of inspiring and enlightening hand-lettered fonts from the 40s and 50s. Motion and activity were key components of design in this jet-powered era; letters frequently seem to be racing across the page, leaning eagerly into the future, bursting in concentric arcs from a distant sun, exploding from a single perspective point at the bottom of the page or the rear of the picture plane, plumping themselves up into dramatic three-dimensional space, or a combination of two or more of these activities. With a distinct air of retro cool, but old enough to be rarely seen in print today, these letters will fascinate and inspire anybody who works with letters or is interested in the way they look: graphic designers, typographers, art directors, anybody who works in advertising, students, illustrators and lovers of vintage design of all sorts.

Product Details

ISBN:
9781906863319
Author:
Hughes, Rian
Publisher:
Goodman/Fiell
Subject:
Graphic Arts - Typography
Subject:
General-General
Subject:
Handbooks & Manuals
Publication Date:
20110231
Binding:
TRADE PAPER
Language:
English
Pages:
576
Dimensions:
8.825 x 8.825 in

Other books you might like

  1. Ed Emberley's Drawing Book Make a...
    New Trade Paper $6.99

Related Subjects

Arts and Entertainment » Art » Design History
Arts and Entertainment » Art » Typography
Arts and Entertainment » Sale Books
Religion » Comparative Religion » General
Sports and Outdoors » Sports and Fitness » Basketball » General
Travel » General

Custom Lettering of the 40s & 50s New Trade Paper
0 stars - 0 reviews
$45.00 Backorder
Product details 576 pages Fiell Publishing - English 9781906863319 Reviews:
"Synopsis" by , A celebration of the stunning and stylistically varied headline lettering that predated modern computer type. Contains over over 4.500 examples of custom lettering.

"Synopsis" by , When personal computers became de rigueur for the design world, their font lists standardized the array of typefaces available to layout artists and typesetters. But in the decades before computer dominance, hand-drawn fonts were the highlight of television, comic book and promotional design. Rian Hughes, an award-winning graphic designer, illustrator, comic artist, logo designer and typographer who has designed record album sleeves and worked in advertising and for i-D magazine, has combed the archives of custom lettering to bring together literally thousands--4,500, to be exact--examples of inspiring and enlightening hand-lettered fonts from the 40s and 50s. Motion and activity were key components of design in this jet-powered era; letters frequently seem to be racing across the page, leaning eagerly into the future, bursting in concentric arcs from a distant sun, exploding from a single perspective point at the bottom of the page or the rear of the picture plane, plumping themselves up into dramatic three-dimensional space, or a combination of two or more of these activities. With a distinct air of retro cool, but old enough to be rarely seen in print today, these letters will fascinate and inspire anybody who works with letters or is interested in the way they look: graphic designers, typographers, art directors, anybody who works in advertising, students, illustrators and lovers of vintage design of all sorts.

spacer
spacer
  • back to top
Follow us on...




Powell's City of Books is an independent bookstore in Portland, Oregon, that fills a whole city block with more than a million new, used, and out of print books. Shop those shelves — plus literally millions more books, DVDs, and gifts — here at Powells.com.