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Paradise Switzerland

by

Paradise Switzerland Cover

 

Synopses & Reviews

Publisher Comments:

Whatever became of the myth of Switzerland? Is Switzerland really a beatific island,

or does this paradise on Earth betray fault lines? What is connoted by the name

Switzerland? As displayed in tourism posters, chocolate wrappers, milk cartons,

wristwatches, and banknotes, the Swiss image-world reflects the Zeitgeist, disclosing

projections and yearnings found throughout society. This publication brings together

exemplary advertisements dating from 1900 to the present to form a stimulating visual

dialogue. Explored first are the ways in which Switzerland

has appeared in advertising,

and secondly, how this land has been transformed into a cohesive image. Illuminated

in the context of image strategies and advertising

texts are a range of iconographic

types. Coming to light are clichs, images of native life and of foreignness, as well

as contradictions and fractures. Readers will encounter the multifaceted spectrum of

Swissness through approximately 90 posters by important designers and ad agencies

including Aebi und Partner, Otto Baumberger, Emil Cardiaux, Hans Falk, Walter

Herdeg, Herbert Leupin, Burkhard Mangold, Herbert Matter, Martin Peikert, Emil

Schulthess, Stalder und Suter, Niklaus Stoecklin, Ruf Lanz, Carlo Vivarelli, Weber,

Hodel, Schmid, and others.

Product Details

ISBN:
9783037782057
Author:
Museum Fur Gestaltung Zurich
Publisher:
Lars Muller Publishers
Essay by:
Signer, David
Essay:
Signer, David
Editor:
Gavranic, Cynthia
Author:
Gavranic, Cynthia
Actor:
Museum F??r Gestaltung Z??rich
Subject:
Graphic Arts - General
Subject:
General-General
Series:
Poster Collection
Series Volume:
21
Publication Date:
20100431
Binding:
TRADE PAPER
Language:
English
Illustrations:
Y
Pages:
95
Dimensions:
9.46x6.60x.34 in. .73 lbs.

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Related Subjects

Arts and Entertainment » Art » Advertising and Display
Arts and Entertainment » Art » Art Business Guides
Arts and Entertainment » Art » Posters
Arts and Entertainment » Art » Style and Design

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