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Advertising Now! Onlineby Julius Wiedemann
Synopses & ReviewsPublisher Comments:Ads in cyberspace: the best campaigns on the web today This second installment in Taschen's advertising series joins Advertising Now! Print and the forthcoming Advertising Now! Films to provide a complete study of commercial communication in the world today. Divided into chapters by subject (from food and beverage to electronics, clothing, and more), this tome examines the most effective and important online ad campaigns by exploring the work of the globe's top award-winning agencies, including DM9, Tribal DDB, OgilvyOne, LOWE Tesch, and 2020 London. With each chapter containing an article from one of the agencies, you'll learn not only what the biggest campaigns are, but also what it takes to create them. From Nike to Coca Cola, FIFA, and the WWF, these are the ads that are defining the face of online advertising. The book will come with a DVD featuring the navigation of most of campaigns as well as interviews with creative directors and films produced for the internet.
Synopsis:Following the success of D&AD 2009, the exclusive and highly-coveted annual from TASCHEN – featuring the year’s best creative work – a new volume will be available again to the public at the end of 2010. The awards panel judges over 20,000 works from design studios, advertising agencies, branding consultancies, film production and photographic agencies, digital media pioneers, and other creative firms from all over the globe. Winners receive the legendary D&AD Yellow Pencil Award – or in the case of exceptional and outstanding work, the rare Black Pencil Award. Synopsis:The best professional's annual in the world
Following the success of D&AD 2009, the exclusive and highly-coveted annual from TASCHEN – featuring the year’s best creative work – a new volume will be available again to the public at the end of 2010. The awards panel judges over 20,000 works from design studios, advertising agencies, branding consultancies, film production and photographic agencies, digital media pioneers, and other creative firms from all over the globe. Winners receive the legendary D&AD Yellow Pencil Award – or in the case of exceptional and outstanding work, the rare Black Pencil Award.
The TASCHEN D&AD Annual is an absolute must-have reference work for anyone interested in creativity, communication, design, or advertising, with the previous volume for 2009 having been published worldwide by TASCHEN.
Featuring the latest D&AD award-winning work in the fields of: Ambient, Art Direction, Book Design, Branding, Broadcast Innovations, Digital Installations, Direct, Environmental Design, Graphic Design, Illustration, Magazine and Newspaper Design, Mobile Marketing, Music Videos, Online Advertising, Packaging Design, Photography, Poster Advertising, Press Advertising, Product Design, Radio, TV and Cinema Advertising, TV and Cinema Crafts, Viral, Websites, Writing for Advertising, and Writing for Design. About the AuthorThe editor: Julius Wiedemann was born and raised in Brazil. After studying graphic design and marketing, he moved to Japan, where he worked in Tokyo as art editor for digital and design magazines. Since joining Taschen in Cologne, he has been building up Taschen's digital and media collection with titles such as Animation Now!, Web Design: Best Studios, and Taschen's 1000 Favorite Websites.. What Our Readers Are SayingBe the first to add a comment for a chance to win!Product Details
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