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LOGO Design, Vol. 2

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LOGO Design, Vol. 2 Cover

 

Synopses & Reviews

Publisher Comments:

'

The best professional\'s annual in the world

Following the success of D&AD 2009, the exclusive and highly-coveted annual from TASCHEN – featuring the year’s best creative work – a new volume will be available again to the public at the end of 2010. The awards panel judges over 20,000 works from design studios, advertising agencies, branding consultancies, film production and photographic agencies, digital media pioneers, and other creative firms from all over the globe. Winners receive the legendary D&AD Yellow Pencil Award – or in the case of exceptional and outstanding work, the rare Black Pencil Award.

The TASCHEN D&AD Annual is an absolute must-have reference work for anyone interested in creativity, communication, design, or advertising, with the previous volume for 2009 having been published worldwide by TASCHEN.

Featuring the latest D&AD award-winning work in the fields of:

Ambient, Art Direction, Book Design, Branding, Broadcast Innovations, Digital Installations, Direct, Environmental Design, Graphic Design, Illustration, Magazine and Newspaper Design, Mobile Marketing, Music Videos, Online Advertising, Packaging Design, Photography, Poster Advertising, Press Advertising, Product Design, Radio, TV and Cinema Advertising, TV and Cinema Crafts, Viral, Websites, Writing for Advertising, and Writing for Design.

'

Synopsis:

It pays to have a paper view

Whether you're starting your own business or simply trying to stay in business, three paper-based items are absolutely crucial to your company: letterhead, envelope, and business card. These three items, along with your logo, are the pillars of a well-defined corporate identity. Though seemingly ephemeral, the subliminal communications value of elegant stationery cannot be overestimated. The best stationery works hard for you, front-loading your corporate or freelance image, and conveying your company values in the most tangible way. Traditionally, many of the world's most successful companies, whatever their size, have relied heavily on sharply-focused stationery. No matter if you are a lawyer, a tradesman, or a bank, a restaurant, a doctor, an engineer or a university: these three elements of corporate identity are vital for any successful business.

This book presents over 200 outstanding stationery projects from companies all over the world, analysing their strengths, with comments from specialists on the role of corporate identity today. For anyone considering new stationery, or even an upgrade, Stationery Design Now! is an indispensible reference work.

Synopsis:

Logos a go-go!: The world's best graphic symbols, trademarks, and logotypes
 
In this follow-up to our immensely successful first volume, you’ll find over 2,000 logos as well as detailed case studies on brand identities such as MTV and Wrangler. Top design and branding teams and offices featured include MetaDesign, Saffron Brand Consultants, Research Studios, Stefan Sagmeister, and Studio Dumbar. With a foreword by MetaDesign’s chief design officer Uli Mayer-Johanssen and an introduction by branding guru Wally Olins, this collection brings an insider’s prospective to the art of designing successful logos in any field of commerce.

About the Author

About the Author -

The annual D&AD Awards – the industry’s biggest and best – reward outstanding creativity, originality, technical excellence and innovation in design and advertising. D&AD is a nonprofit educational charity that was launched in 1962 by a group of London-based designers and art directors, with iconic and legendary professionals on both its judging panels and winners lists. By celebrating creative communication and rewarding its practitioners, D&AD raises standards across the industry

Product Details

ISBN:
9783836509428
Author:
Wiedemann, Julius
Publisher:
Taschen
Author:
D&ad Awards
Subject:
Design - General
Subject:
Commercial - General
Subject:
Advertising & Promotion
Subject:
Graphic Arts - Commercial & Corporate
Subject:
General
Subject:
General-General
Edition Description:
Hardcover
Publication Date:
20090731
Binding:
TRADE PAPER
Language:
English
Illustrations:
Y
Pages:
384
Dimensions:
8.74x6.60x1.36 in. 2.76 lbs.

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Related Subjects

Arts and Entertainment » Architecture » Architects
Arts and Entertainment » Art » Advertising and Display
Arts and Entertainment » Art » Art Business Guides
Arts and Entertainment » Art » Graphic Design
Arts and Entertainment » Art » Logos and Symbols
Arts and Entertainment » Art » Style and Design

LOGO Design, Vol. 2 New Trade Paper
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$39.99 Backorder
Product details 384 pages Taschen - English 9783836509428 Reviews:
"Synopsis" by ,

It pays to have a paper view

Whether you're starting your own business or simply trying to stay in business, three paper-based items are absolutely crucial to your company: letterhead, envelope, and business card. These three items, along with your logo, are the pillars of a well-defined corporate identity. Though seemingly ephemeral, the subliminal communications value of elegant stationery cannot be overestimated. The best stationery works hard for you, front-loading your corporate or freelance image, and conveying your company values in the most tangible way. Traditionally, many of the world's most successful companies, whatever their size, have relied heavily on sharply-focused stationery. No matter if you are a lawyer, a tradesman, or a bank, a restaurant, a doctor, an engineer or a university: these three elements of corporate identity are vital for any successful business.

This book presents over 200 outstanding stationery projects from companies all over the world, analysing their strengths, with comments from specialists on the role of corporate identity today. For anyone considering new stationery, or even an upgrade, Stationery Design Now! is an indispensible reference work.

"Synopsis" by ,
Logos a go-go!: The world's best graphic symbols, trademarks, and logotypes
 
In this follow-up to our immensely successful first volume, you’ll find over 2,000 logos as well as detailed case studies on brand identities such as MTV and Wrangler. Top design and branding teams and offices featured include MetaDesign, Saffron Brand Consultants, Research Studios, Stefan Sagmeister, and Studio Dumbar. With a foreword by MetaDesign’s chief design officer Uli Mayer-Johanssen and an introduction by branding guru Wally Olins, this collection brings an insider’s prospective to the art of designing successful logos in any field of commerce.
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