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LOGO Design, Vol. 2by Julius Wiedemann
Synopses & Reviews
The best professional\'s annual in the world
Following the success of D&AD 2009, the exclusive and highly-coveted annual from TASCHEN – featuring the year’s best creative work – a new volume will be available again to the public at the end of 2010. The awards panel judges over 20,000 works from design studios, advertising agencies, branding consultancies, film production and photographic agencies, digital media pioneers, and other creative firms from all over the globe. Winners receive the legendary D&AD Yellow Pencil Award – or in the case of exceptional and outstanding work, the rare Black Pencil Award.
The TASCHEN D&AD Annual is an absolute must-have reference work for anyone interested in creativity, communication, design, or advertising, with the previous volume for 2009 having been published worldwide by TASCHEN.
Featuring the latest D&AD award-winning work in the fields of:
Ambient, Art Direction, Book Design, Branding, Broadcast Innovations, Digital Installations, Direct, Environmental Design, Graphic Design, Illustration, Magazine and Newspaper Design, Mobile Marketing, Music Videos, Online Advertising, Packaging Design, Photography, Poster Advertising, Press Advertising, Product Design, Radio, TV and Cinema Advertising, TV and Cinema Crafts, Viral, Websites, Writing for Advertising, and Writing for Design.
In this follow-up to our immensely successful first volume, youll find over 2000 logos as well as special case study features on brand identities such as MTV, CCTV, and the Metropolitan Museums Berlin branch. Top design and branding offices featured include Meta Design, Saffron Consultants, Research Studios, Stefan Sagmeister, Studio Dumbar, and Zion Graphics. With a foreword by Meta Designs chief design officer Uli Mayer-Johanssen and introduction is by branding guru Wally Olins, this collection brings an insiders prospective to the art of designing successful logos.
It pays to have a paper view
Whether you're starting your own business or simply trying to stay in business, three paper-based items are absolutely crucial to your company: letterhead, envelope, and business card. These three items, along with your logo, are the pillars of a well-defined corporate identity. Though seemingly ephemeral, the subliminal communications value of elegant stationery cannot be overestimated. The best stationery works hard for you, front-loading your corporate or freelance image, and conveying your company values in the most tangible way. Traditionally, many of the world's most successful companies, whatever their size, have relied heavily on sharply-focused stationery. No matter if you are a lawyer, a tradesman, or a bank, a restaurant, a doctor, an engineer or a university: these three elements of corporate identity are vital for any successful business.
This book presents over 200 outstanding stationery projects from companies all over the world, analysing their strengths, with comments from specialists on the role of corporate identity today. For anyone considering new stationery, or even an upgrade, Stationery Design Now! is an indispensible reference work.
About the Author
About the Author -
The annual D&AD Awards – the industry’s biggest and best – reward outstanding creativity, originality, technical excellence and innovation in design and advertising. D&AD is a nonprofit educational charity that was launched in 1962 by a group of London-based designers and art directors, with iconic and legendary professionals on both its judging panels and winners lists. By celebrating creative communication and rewarding its practitioners, D&AD raises standards across the industry
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Arts and Entertainment » Architecture » Architects