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Hidden Persuasion: 33 Psychological Influences Techniques in Advertising


Hidden Persuasion: 33 Psychological Influences Techniques in Advertising Cover

ISBN13: 9789063693145
ISBN10: 9063693141
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Synopses & Reviews

Publisher Comments:

Visual messages are omnipresent in our daily life. They are constantly attempting to persuade us to buy, learn, and act. Some are more successful than others in influencing our behavior and choices.

What is the secret power of these messages? How do they succeed in changing our behavior?

This book explains the psychology behind fifty effective influence techniques of visual persuasion and how to apply them. The techniques range from influence essentials to more obscure and insidious methods. The reader will gain deep insights into how visual means are constructed to influence behavior and decision making on an unconscious level.

All techniques are supported by rich visual references and additional information on the psychology of behavior change. This publication is not just an eye-opener for professionals and students in the communication and design fields, but also for anybody who wants to understand how our behavior is influenced unconsciously by advertising, social campaigns, and government messages.

The book is co-authored by leading figures in social influence and visual persuasion. It is designed as an accessible modern reference book for creating and understanding persuasive visual imagery.


This book explains the psychology behind fifty effective influence techniques of visual persuasion and how to apply them.

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Sakuteiki, July 13, 2014 (view all comments by Sakuteiki)
Useful for teaching consumer consciousness, critical awareness and overt decision making. If combine with Joe Dominguez' Your Money or Your Life Transforming Your Relationship With Money and Achieving Financial Independence 1992 hardback or 1993 paperback (not later editions written by a different author) and Getting to Yes, Negotiating Agreement Without Giving In Roger Fisher, William L. Ury and Bruce Patton, the three books provide a basis for discussion of analytical thinking, compromise, civil discussion and Shared Inquiry underlying the social compact.

Hidden Persuasion highlights invisible influences on behavior. It is essential to be conscious and responsible in the ways we choose to interact with others, honoring their autonomy and boundaries. LBJ and Everett Dirksen were on opposite sides of the political spectrum, respected one another as individuals who shared a desire to maintain a free democracy. They did not denigrate one another as individuals nor cast suspicion at underlying motives, they simply assumed that they had the right to look at the same data and come to different conclusions. Then they chose to find ways to work together to find common ground and make government workable.

Hidden Persuasion unpacks emotional firecrackers which can ignite conflict if used manipulatively. Good basis for discussion of mature ways of interacting . . . or not. Also see the University of Chicago Great Books Program teaching Shared Inquiry.

Hidden Persuasion provides understanding of why we make some choices and how we can become more conscious and responsible in decision making and social intercourse.
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Product Details

33 Psychological Influences Techniques in Advertising
Van Baaren, Rick
van Leeuwen, Andrews
van Leeuwen, Matthijs
Andrews van Leeuwen
van Baaren, Rick
Matthijs van Leeuwen
Rick van Baaren
Andrews, Marc
BIS Publishers
Edition Description:
Trade Cloth
Publication Date:
300 color illustrations
9.63 x 7.13 in

Related Subjects

Arts and Entertainment » Art » Advertising and Display
Arts and Entertainment » Art » General
Arts and Entertainment » Art » Style and Design
Science and Mathematics » Biology » Entomology and General Invertebrates

Hidden Persuasion: 33 Psychological Influences Techniques in Advertising New Hardcover
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Product details 192 pages Bis Publishers - English 9789063693145 Reviews:
"Synopsis" by ,
This book explains the psychology behind fifty effective influence techniques of visual persuasion and how to apply them.
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