The pre-eminent strategy text in the field on both sides of the Atlantic has been significantly updated and revised in its latest edition. Introducing students, especially MBA candidates, to the core concepts and principles of strategy, the text combines a rigorous approach to business strategy analysis with lively examples of current practice.

Now includes thorough coverage of internet-based strategies, fresh examples of resource-based competitive advantage, additional case illustrations in every chapter, and new self-study questions

Features a new two-colour design throughout with high-spec artwork

Introduces students to the core concepts and principles of strategy, and offers them the tools they need to formulate and implement these

Combines Grant's renowned rigorous approach to business strategy analysis with lively examples of current practice

Supported by a range of online resources, including a guide for instructors and downloadable PowerPoint slides for students, available at www.blackwellpublishing.com/grant

Aimed at business students--particularly MBA candidates--this textbook covers the core concepts, frameworks, and techniques of strategic management. The focus throughout is on the pursuit of long- run profitability. Topics include (for example) organization structure and management systems; the nature and sources of competitive advantage; and the management of innovation. Corporate strategies such as vertical integration and diversification are addressed in the final section. Annotation ©2007 Book News, Inc., Portland, OR (booknews.com)

“Robert Grant’s “Contemporary Strategy Analysis 6e” is one of those rare strategy textbooks that combine rigor with relevance, provide insights into the determinants of business success, highlight the key points with colorful case examples and does all that in a clear manner that communicates the excitement of the subject matter! It is a superb book and deserves to be the standard textbook at every top business school—just like it is at London Business School.” Costas Markidas, London Business School

Never HIGHLIGHT a Book Again! Virtually all testable terms, concepts, persons, places, and events are included. Cram101 Textbook Outlines gives all of the outlines, highlights, notes for your textbook with optional online practice tests. Only Cram101 Outlines are Textbook Specific. Cram101 is NOT the Textbook.

The pre-eminent strategy text in the field on both sides of the Atlantic has been significantly updated and revised in its latest edition. Introducing students, especially MBA candidates, to the core concepts and principles of strategy, the text combines a rigorous approach to business strategy analysis with lively examples of current practice.

The pre-eminent strategy text in the field on both sides of the Atlantic has been significantly updated and revised in its latest edition. Introducing students, especially MBA candidates, to the core concepts and principles of strategy, the text combines a rigorous approach to business strategy analysis with lively examples of current practice. The new edition provides a fully updated analysis of competitive advantage at business and corporate level with:

• thorough coverage of internet-based strategies

• fresh examples of resource-based competitive advantage

• improved online resources

• additional case illustrations in every chapter

• new self study questions.

Additional support for lecturers is available at www.blackwellpublishing.com/grant. The website features the Instructor’s Manual, downloadable PowerPoint slides and a selection of new cases to help lecturers plan their courses and make teaching even easier.

Robert M. Grantis Professor of Management at Georgetown University. He is on the editorial boards of the Strategic Management Journaland Strategy & Leadership. His text, Contemporary Strategy Analysisis a pre-eminent textbook in the field and is accompanied by his Cases to Accompany Contemprary Strategy Analysis.

Preface.

Part I Introduction.

1. The Concept of Strategy.

Part II The Tools of Strategy Analysis.

2. Goals, Values, and Performance.

3. Industry Analysis: The Fundamentals.

4. Further Topics in Industry and Competitive Analysis.

5. Analyzing Resources and Capabilities.

6. Organization Structure and Management Systems.

Part III The Analysis of Competitive Advantage.

7. The Nature and Sources of Competitive Advantage.

8. Cost Advantage.

9. Differentiation Advantage.

Part IV Business Strategies in Different Industry Contexts.

10. Industry Evolution and Strategic Change.

11. Technology-Based Industries and the Management.

12. Competitive Advantage in Mature Industries.

Part V Corporate Strategy.

13. Vertical Integration and the Scope of the Firm.

14. Global Strategies and the Multinational Corporation.

15. Diversification Strategy.

16. Managing the Multibusiness Corporation.

17. Current Trends in Strategic Management.

Index