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Strategic Planning for Design Firms

by Raymond F. Kogan

Strategic Planning for Design Firms Cover

ISBN13: 9781419539541
ISBN10: 141953954x
Condition: Standard
All Product Details

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Synopses & Reviews

Publisher Comments:

A comprehensive guide to strategic planning for design professionals dedicated to the built environment – architects, engineers, environmental consultants, landscape architects, interior designers, and planners.  Using real-life examples in a clear, accessible format, Strategic Planning for Design Firms will help leaders and owners of design firms understand the concepts of strategic planning and how to use them to complete a strategic planning process in their own firms.  The guide is organized into three distinct sections:

  • The Strategic Planning Process: Why does my firm need a strategic plan? How can I ensure its success?
  • The Six Elements of a Strategic Plan: How to prepare a sound strategic plan.
  • The Major Issues of Strategic Planning: What issues are likely to arise in the strategic planning process?

About the Author

Raymond Kogan, AIA is the president of Kogan & Company, specializing in strategic planning and management consulting for design and construction firms. He has more than 30 years of experience in the practice, management, and marketing of architecture, engineering, and construction services. Ray is also a co-founder of A

Product Details

ISBN:
9781419539541
Author:
Kogan, Raymond F.
Publisher:
Kaplan Publishing
Author:
Tardif, Michael
Author:
Raymond
Author:
Kogan, Raymond
Author:
Kogan, Sh.
Author:
Aia
Author:
Bobchek, Cara
Author:
Bobcheck, Cara
Subject:
Engineering - General
Subject:
Strategic planning
Subject:
Professional Practice
Subject:
Success in business
Copyright:
Edition Description:
Trade paper
Publication Date:
May 2007
Binding:
Paperback
Grade Level:
General/trade
Language:
English
Illustrations:
Y
Pages:
211
Dimensions:
8.91x6.20x.60 in. .67 lbs.

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