As all these people become publishers (and even more become blog readers) the nature of the material being produced has moved into the realms of politics, professions and consumerism.  For example, “Engadget” is one of the more popular blogs, a daily review of newfangled and exciting gadgets.

Blogs and Blogging in business are relatively new, so new that there simply are no rules.  If there were rules, they would be changing and evolving too rapidly to codify.  The best anyone can say is “here is some advice based on what is working today, combined with a good dollop of common sense.”  As a result, this topic fits the What No One Ever Tells You series format perfectly!

Despite their “newness,” blogs have rapidly proven themselves in business.  They serve several functions valiantly, including: communicating with customers, potential customers, and other stakeholders, as a research tool to help uncover what is being said about you, your company, your competitors, and your industry, and even as a type of broadcast medium as some are making significant money by monetizing blog traffic through advertising and other means.  Instead of offering our advice on blogs and blogging in business, in this book we offer advice from 101 people who are successfully harnessing the power of blogging.

Demopoulos compiles 101 short interviews with creators, technical consultants, marketers, broadcasters, writers, and others involved in effective (and in most cases popular) blogs and podcasts. Tips from interviewees address: the choice of a blogging platform, the promise of videoblogging, who (if anyone) should monitor the media, how to make money using blog and podcasts, promotion, what makes a good podcast, how to deal with censorship and "manic mommies," blogs in the classroom, and ghost blogging, among other topics. Annotation ©2007 Book News, Inc., Portland, OR (booknews.com)

Ted Demopoulos's first business ventures began in college and have been continuous ever since. His first professi