Web Design: Introductory Concepts and Techniques, Third Edition explains the connection between a detailed design plan that considers audience needs, site purpose, and various technical issues of a successful Web site.

Gary B. Shelly wrote and published his first computer education textbook in 1969. More than twenty million copies of Shelly Cashman Series' textbooks have been sold. Gary and a talented group of contributing authors have produced books on computer programming, computer concepts, and application software that are the leading textbooks in the computer technology market today. Gary has hosted the annual Shelly Cashman Institute, a week-long training event focusing on the latest topics in technology, for the past 34 years.H. Albert Napier is the professor of Management in the Jones Graduate School of Management at Rice University. Authoring over 60 textbooks, he is the Director of the Center of Management of Information Technology, owns a computer consulting and training company, and serves on the Board of Directors of several companies. Most recently he co-authored the Brief and Complete editions of Discovering the Internet for the Shelly Cashman Series.Ollie N. Rivers has more than 20 years business experience in financial and administrative management and more than 10 years experience as a corporate trainer. She is a co-author of two e-business textbooks; a contributing author on more than 15 software applications and Internet textbooks; and has developed numerous continuing education seminars for accounting professionals. Ms. Rivers holds an MBA and a BS in Accounting and Management, both from Houston Baptist University.

1. The Environment and the Tools. 2. Web Publishing Fundamentals. 3. Planning a Successful Web Site: Part 1. 4. Planning a Successful Web Site: Part 2. 5. Typography and Images. 6. Multimedia and Interactivity Elements. 7. Promoting and Maintaining a Web Site. Appendices: A: Design Tips. B: HTML Quick Reference. C: Cascading Style Sheets (CSS).