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Check for Availabilityout of stock. Click on the button below to search for this title in other formats.  Twenty-Five Ways to Increase Sales and Profits Without Spending an Extra Dime on Advertising
Synopses & ReviewsPublisher Comments:Not everyone has a large advertising budget to throw at their product or service. Synopsis:Not everyone has a large advertising budget to throw at their product or service. In fact most businesses don't, but they must find ways to market their product or service effectively and profitably. The author suggests that just about every business has "hidden marketing assets that can be tapped. The book starts with a simple evaluation of marketing and a statement of the "unique selling proposition" of a business. Then. each of the "twenty-five ways" is discussed and organized in the same format-overview of the strategy specific guidelines for implementing the strategy; and a checklist for each that covers the completeness and sequence of activities. Synopsis:Not everyone has a large advertising budget to throw at their product or service. In fact most businesses don't, but they must find ways to market their product or service effectively and profitably. The author suggests that just about every business has hidden marketing assets that can be tapped and that strategies can be developed to use people in the organization to develop and use these assets successfully. What Our Readers Are SayingBe the first to add a comment for a chance to win!Product Details
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