|
|
|
|
|
|
|
HELP | |
|
On Order $24.95
TRADE PAPER, NEW
Currently out of stock.
Letters from the Avant-Garde: Modern Graphic Designby Ellen Lupton
Synopses & ReviewsPublisher Comments:"Letters from the Avant-Garde" presents designs for businessephemera — including stationery, envelopes, postcards, andbusiness cards — created by F.T. Marinetti, AndreBreton, Herbert Bayer, Kurt Schwitters, El Lissitzky, Mies van der Rohe, Jan Tschichold, Ladislav Sutnar, Laszlo Moholy-Nagy, and many others.<P>Working in Europe and the U.S. between 1909 and 1950, these designers usedprinted stationery to project the public identities of avant-gardemovements to an international community, disseminating modernist theoryand practice around the globe via the postal service. "Letters from theAvant-Garde" features over 150 illustrations, in color and black andwhite, of printed ephemera from the collections of Elaine Lustig Cohen andother sources. Letters from the Avant-Garde is an invaluableresource for all those interested in graphic design, typography, and thehistory of modernism.<P>Critical essays show how artists and designers mobilized the techniques ofcommercial communication to promote their ideals and ambitions. Gatheredtogether for the first time, the materials presented in this book aretypographic self-portraits of the most influential people and institutionsin the development of modern design. Book News Annotation:An unusual book which looks at the period between 1915 and 1950, and
documents the history of modern design and typography through the
medium of printed stationery. Futurism, Dada, Surrealism, De Stijl,
Constructivism, the Bauhaus, and other movements and institutions
used letterheads to promote their ideas about form, function, and
technology. These letterheads and other ephemera reproduced here
(150- plus color illustrations) helped originate the modern
discipline of design for corporate identity; they are in a sense
typographic self- portraits of such figures of modernism as Le
Corbusier, Laszlo Moholy- Nagy, Piet Zwart, among others. Distributed
by Chronicle Books. 11x8.5"
Annotation c. Book News, Inc., Portland, OR (booknews.com) Synopsis:The best letterhead designs from 1915 to 1950. What Our Readers Are SayingBe the first to add a comment for a chance to win!Product Details
Other books you might like
Related Aisles
| ||||||||||||
|
| |||||||||||||
|
|||||||||||||
Don't Miss
