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More copies of this ISBN:This title in other formats:Graphic Design: The New Basicsby Ellen Lupton
Synopses & ReviewsPublisher Comments:How do designers get ideas? Many spend their time searching for clever combinations of forms, fonts, and colors inside the design annuals and monographs of other designersa (TM) work. For those looking to challenge the cut-and-paste mentality there are few resources that are both informative and inspirational. In Graphic Design: The New Basics, Ellen Lupton, best-selling author of such books as Thinking with Type and Design It Yourself, and design educator Jennifer Cole Phillips refocus design instruction on the study of the fundamentals of form and ideas in a critical, rigorous way, informed by contemporary media, theory, and software systems. Through visual demonstrations and concise commentary, The New Basics shows students and professionals how to build interest and complexity around simple relationships between formal elements of two-dimensional design such as point, line, plane, scale, hierarchy, layers, and transparency. The New Basics explains the key concepts of visual language that inform any work of designa from a logo or letterhead to a complex Web site. It takes a fresh approach to design instruction by emphasizing visually intensive, form-based thinking in a manner that is in tune with the latest developments in contemporary media, theory, art, and technology. Colorful, compact, and clearly written, The New Basics is the new indispensable resource for anyone seeking a smart inspiring introduction to graphic design, and destined to become the standard reference work in design education.
www.gdbasics.com, the on-line companion to Graphic Design: The New Basics, includes a variety of student responses to the design problems featured in the book. Sample syllabi for a variety of course levels are included along with key technical information from each chapter. Book News Annotation:This guide for students and professionals refocuses design
instruction on the study of the fundamentals of form, informed by
contemporary media, theory, and software systems. Through visual
demonstrations and concise commentary, the book shows how to build
interest and complexity around simple relationships between formal
elements of two-dimensional design, and explains key concepts of
visual language that inform any work of design, from a logo to a web
site. Color photos and illustrations on every page demonstrate
techniques. Most illustrations are examples of work by students from
around the world. Lupton is director and Phillips is associate
director of the graphic design MFA program at Maryland Institute
College of Art.
Annotation ©2008 Book News, Inc., Portland, OR (booknews.com) What Our Readers Are SayingBe the first to add a comment for a chance to win!Product Details
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