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More copies of this ISBNeBook editionsCorporate Creativity: How Innovation and Improvement Actually Happenby Alan G. Robinson
Synopses & ReviewsPublisher Comments:Corporate Creativity consistently connects creative outcomes to the actions that really made a difference to them. Through detailed real-life examples from organizations around the world - including British Airways, Du Pont, Fujitsu, General Motors, Hallmark, Hewlett-Packard, IBM, Japan Railways East, Kodak, Universal Studios, the United States Forest Service, and enterprises in the USSR - the authors show how improvements and breakthroughs actually happen in organizations. Synopsis:Alan Robinson and Sam Stern have traveled all over the world investigating creative acts in organizations and discovered what companies can do to increase their creative performance. The book puts forward a radically new way to promote creativity within business settings and includes numerous success stories. What Our Readers Are SayingBe the first to add a comment for a chance to win!Product Details
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