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Identity Is Destiny: Leadership and the Roots of Value Creationby Laurence D Ackerman
Synopses & Reviews
Brand names, logos, and slogans are the identifying marks of corporations, but in the turbulent environment of the business world, these markers have little effect on the success of a company. Instead, it is an organization's underlying identity that contains the key to creating value, which, in turn, drives the success of the corporation. This enterprising book reveals how organizations can adapt successfully to the fast-paced marketplace when decisions are based on the bedrock of identity. The author's "laws of identity" will help managers be authentic leaders, recruit employees who will flourish in the corporate environment, and develop a product mix that both meets customer needs and highlights the talents of the organization.
"Identity Is Destiny is not your garden variety how-to-be-a-leader book. It is a deep, insightful, uplifting account of leadership as a way of living. Ackerman's natural laws ring true as universal ways that people find identity and mastery by understanding their inner selves, connecting to others, and creating meaningful work that helps organizations and societies prosper. Both personally inspiring and business savva winning combination." Rosabeth Moss Kanter, Harvard Business School, author of World Class and Rosabeth Moss Kanter on the Frontiers of Management
"Here is a new management tool for business leaders that answers the toughest of questions: Who are we and what business are we in?" Jeffrey Fox, CEO, Fox & Company, and author of How to Become a CEO
"This book is powerfulit reveals new truths that managers have not been exposed to before. The principles contained within the Laws of Identity are new knowledge in the field." Mark Mendenhall, Professor of Business, University of Tennessee
A top business consultant reveals the true nature of corporate identity and explains how to utilize it as a tool for success.
About the Author
Larry Ackerman is a senior vice president of Siegel & Gale, an international consultancy specializing in business transformation through corporate brand management and Internet strategy. His consulting experience is diverse, ranging from health care, manufacturing and consumer products, to financial services, professional services and utilities.
He writes and speaks extensively about corporate identity and culture and their impact on business performance. His work has appeared in The Journal of Business Strategy, Across the Board, Leaders, Focus on Change Management and the American Management Associations Management Review.
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