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Interviews | June 19, 2009

Dave: IMG Jim Lynch Makes Landscape Art... Out of Text

3 comments By Dave

jimlynchIf Carl Hiaasen set one of his novels on a residential stretch of boundary line between British Columbia and Washington, or if Richard Russo's characters had relatives in the Pacific Northwest, the result might be something like Jim Lynch's Border Songs. Continue »
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    Border Songs

    Jim Lynch
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Attracting Perfect Customers: The Power of Strategic Synchronicity

by Stacey Hall

Attracting Perfect Customers: The Power of Strategic Synchronicity Cover

Synopses & Reviews

Publisher Comments:

Promoting "static synchronicity", this book introduces a revolutionary sales and marketing model where "like attracts like".

Synopsis:

Attracting Perfect Customers leads readers through a transformation as they learn that it is no longer productive or profitable to conduct business using warlike marketing techniques such as targeting customers and outmaneuvering the competition. In fact, these techniques seem both outdated and labor-intensive when compared to the Strategic Synchronicity process, which requires just five minutes of planning each day.

Strategic Synchronicity is based on nine principles that are not new but are often neglected in today's business world. Among them are the ideas that businesses don't need to search for customers if they are on purpose; that collaboration, not competition, is required; and that businesses create their own clients from hell.

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Product Details

ISBN:
9781576751244
Subtitle:
The Power of Strategic Synchronicity
Author:
Hall, Stacey
Author:
Brogniez, Jan Stringer
Author:
Brogniez, Jan
Publisher:
Berrett-Koehler Publishers
Location:
San Francisco
Subject:
Advertising & Promotion
Subject:
Customer Service
Subject:
Entrepreneurship
Subject:
Customer relations
Edition Number:
1st ed.
Series Volume:
no. 48
Publication Date:
October 2001
Binding:
Paperback
Language:
English
Pages:
200
Dimensions:
9.26x6.12x.72 in. .75 lbs.
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