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eBook editionsThe Moral Advantage: How to Succeed in Business by Doing the Right Thingby William Damon
Synopses & ReviewsPublisher Comments:This timely book is the result of a Stanford University study of "good work" in business, under William Damon's direction. During the course of the study, researchers interviewed 48 men and women who have achieved success in business. The interviews revealed the surprisingly strong role that morality can play in successful business careers. Based on this information, Damon has developed a set of principles for using the Moral Advantage in business. These principles include "moral imagination" - creating a business concept that serves a larger purpose without losing profits; forthright communication that inspires trust; cooperative strategies that build teamwork and community; uses of the Golden Rule for managing complex relationships; philanthropic efforts that express compassion; and a public commitment to ethical standards. The book shows how and when business people can most effectively draw on these principles and explains how to develop the personal capacity to do so throughout a career. Book News Annotation:Drawing on extensive interviews with men and women who have
constructed extraordinary business careers while focusing on their
loftiest purposes and deepest convictions, Damon (education, Stanford
U.) describes a way of doing business that bypasses the conventional
conflict between doing well and doing good. Moral behavior will not
guarantee success, he warns, but it need not lead to inevitable
failure.
Annotation ©2004 Book News, Inc., Portland, OR (booknews.com) Synopsis:How to succeed in business by doing the right thing. What Our Readers Are SayingBe the first to add a comment for a chance to win!Product Details
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