Dealing with the Tough Stuff: Practical Wisdom for Running a Values-Driven Business (Social Venture Network)

Running a business is difficult. Running a values-driven business can be more challenging. There are times when the expedient thing to do, sometimes the more profitable thing to do, is at odds with the values to which the company professes to be tied. How to maintain this balance and still manage a successful enterprise is the subject of this book. The authors, one a CEO and founder of Birkenstock, the other a former CEO of Vermont Bread Company, lend credibility to the text by speaking of real-life examples from their own careers. The text is almost conversational in tone, but the book is also filled with specific methods that values-driven entrepreneurs will find helpful. Annotation ©2010 Book News, Inc., Portland, OR (booknews.com)

Through decades of running their own businesses, Fraser and Lorimer have learned about dealing with tough issues. The authors relate true, sometimes shocking, stories about their companies that exemplify the hardships other entrepreneurs may encounter.