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On Order $48.75 List price:
New Hardcover
Currently out of stock.
 available for shipping or prepaid pickup only
Other titles in the Artech House Technology Management and Professional Developm series:
The Entrepreneurial Engineer: Starting Your Own High-Tech Company (Artech House Technology Management and Professional Developm)by R. Wayne Fields
Synopses & ReviewsPublisher Comments:Skilled engineers or managers with creative product ideas but limited knowledge of how to actually start building a company around their ideas can benefit from this invaluable resource. In it readers get practical insights, tools, objectives, strategies and actions they can apply to any stage of their project--from initial ideas to the all-important question of profitability. Book News Annotation:This guide to turning a raw product idea into a marketable commodity
moves through a defined series of business development stages:
product concept, product evolution, the business plan, funding,
research and development, the design stage, preparation for launch,
product introduction, and stabilization and growth. The author, a
venture capitalist, concentrates on small sub-venture- capital
projects. An appendix defines formal business plan organization and
content down to individual topic levels.
Annotation c. Book News, Inc., Portland, OR (booknews.com) What Our Readers Are SayingBe the first to add a comment for a chance to win!Product Details
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