"This is not your usual get-rich-quick manual. Though Dennis, a poet (When Jack Sued Jill: Nursery Rhymes for Modern Times) and the founder of a publishing empire (including Maxim magazine), wants to help the reader rank at least among the 'lesser rich' (equal to a net worth of $30 million — $80 million by his definition), he isn't himself motivated by money. With his own fortune estimated at between $400 million and $900 million, he doesn't have to be. Instead, Dennis wants to demystify the money-getting process, and his straight-talking, honest advice makes a refreshing change in this oversaturated field. Using humorous examples from his own business life, Dennis's advice, from 'The Five Most Common Start-Up Errors' to 'The Power of Focus,' might sound like conventional fare, but delivered in his signature bawdy, British style, it's altogether more entertaining — and more practical. Dennis highlights the right strategies and mindset to get readers their millions, but he won't air-brush his story or soften the bitter truth along the way. As he says, when it comes to acquiring wealth, 'being a bit of a shit helps.' (June)" Publishers Weekly (Copyright Reed Business Information, Inc.)

" Absorbing, provocative, and huge fun."

The Times (London)

" Well-founded advice based on hard-won experience." Financial Times