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Exploring Mass Media Changing Wrld

by Ray Eldon Hiebert

Exploring Mass Media Changing Wrld Cover

ISBN13: 9780805829167
ISBN10: 0805829164
Condition: Standard
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Synopses & Reviews

Publisher Comments:

A shorter, more flexible & affordable text around which instructors of Intro to Mass Media can build a customized teaching packet. Covers information students need to understand the media, the mass communication process, & the role of media in society./P>

Synopsis:

A college level introduction to the mass media emphasizing clear information above flashy graphics. The volume's 15 chapters address general and theoretical matters; specific mass media, presented in the order in which they developed historically; the role of advertising and public relations in the mass media; and the latest medium, the Internet.
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Product Details

ISBN:
9780805829167
Author:
Hiebert, Ray Eldon
Publisher:
Lawrence Erlbaum Associates
Author:
Hiebert, Ray E.
Author:
Hiebert
Author:
Gibbons, Sheila
Author:
Gibbons, Sheila J.
Location:
Mahwah, N.J. :
Subject:
Mass media
Subject:
Mass Media - General
Subject:
Media Studies
Edition Description:
Includes bibliographical references and indexes.
Publication Date:
January 2000
Binding:
Paperback
Language:
English
Illustrations:
Yes
Pages:
376
Dimensions:
10.00x7.10x.84 in. 1.25 lbs.
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