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  1. The Hour I First Believed
    $20.96 Hardcover add to wishlist

    The Hour I First Believed

    Wally Lamb

Secret formula :how brilliant marketing and relentless salesmanship made Coca-Cola the best-known product in the world

ISBN13: 9780887306723
ISBN10: 0887306721
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Synopses & Reviews

Description:

Includes bibliographical references (p. [473]-476) and index.
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Product Details

ISBN:
9780887306723
Subtitle:
(how brilliant marketing and relentless salesmanship made Coca-Cola the best-known product in the world )
Author:
Allen, Frederick
Publisher:
HarperBusiness
Location:
New York, NY :
Subject:
Marketing
Subject:
History
Subject:
Advertising & Promotion
Subject:
Infrastructure
Subject:
Soft drinks -- Marketing.
Subject:
Soft drinks.
Subject:
Corporate & Business History
Subject:
Corporate & Business History - General
Edition Number:
1st ed.
Series Volume:
map I-2150-B
Publication Date:
c1994
Binding:
Hardcover
Language:
English
Illustrations:
Yes
Pages:
xii, 500 p., 32 p. of pla
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