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Original Essays | November 5, 2009

John Buntin: IMG Notes from the (Bibliographic) Underground



For more than 60 years, Los Angeles's origins, its underbelly, and (yes) its blondes have fueled the imagination of writers and directors from... Continue »
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The Clock of the Long Now

by Stewart Brand

The Clock of the Long Now Cover

Synopses & Reviews

Publisher Comments:

Using the designing and building of the Clock of the Long Now as a framework, this is a book about the practical use of long time perspective: how to get it, how to use it, how to keep it in and out of sight. Here are the central questions it inspires:
  • How do we make long-term thinking automatic and common instead of difficult and rare?
  • Discipline in thought allows freedom. One needs the space and reliability to predict continuity to have the confidence not to be afraid of revolutions
  • Taking the time to think of the future is more essential now than ever, as culture accelerates beyond its ability to be measured
  • Probable things are vastly outnumbered by countless near-impossible eventualities. Reality is statistically forced to be extraordinary; fiction is not allowed this freedom.
This is a potent book that combines the chronicling of fantastic technology with equally visionary philosophical inquiry.

Review:

"Brand's...mind-stretching book challenges readers to get outside themselves and combat the short-term irresponsible thinking that has led to environmental destruction and social chaos....These ideas deserve more than 15 minutes of fame." Publishers Weekly

Review:

"For minds trapped in the ever-tightening time spiral of techno-capitalist progress, where fame is fifteen minutes and the future is this quarter's profits, [Stewart Brand] has provided a wonderful escape route — an exhilarating, liberating, total change of scale and pace." Ursula K. Le Guin

Review:

"Inspired boffinry: the building of a very slow time-machine. A fine and thoughtful read on the eve of the new century." William Gibson, author of Neuromancer

Review:

"[B]oth fascinating and...maybe just a bit revolutionary." Library Journal

Synopsis:

Civilization is revving itself into a pathologically short attention span. This text describes a long-term project designed to encourage people to think beyond the psychological barrier of the millennium and into the future. The Long Now Foundation, founded by some of the world's most influential and cutting-edge thinkers, plan to build a gigantic mechanical clock, perhaps as large as Stonehenge, in the American desert. It is intended to record time for 10,000 years.

About the Author

Stewart Brand is the founder of The Whole Earth Catalog and Co-Evolution Quarterly. He is the author of The Media Lab: Inventing the Future at MIT and How Buildings Learn: What Happens After They're Built, and is the Director of the Global Business Network in Emeryville, California. He lives on a tugboat in San Francisco Bay.

Product Details

ISBN:
9780753810125
Publisher:
Orion Publishing Co.
Location:
N
Author:
BRAND, STEWART
Copyright:
Edition Description:
New Ed.
Publication Date:
20000302
Binding:
Trade Paper
Pages:
208
Dimensions:
198 x 129 in.

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