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More copies of this ISBN:Conscientious Objectives: Designing for an Ethical Messageby John Zappa Cranmer
Synopses & ReviewsPublisher Comments:In a marketplace where powerful international organizations and global corporations are under increasing pressure to appear conscientious about ethical issues in their production and distribution, Conscientious Objectives equips designers with the means to reflect this through brand and design. Conscientious Objectives is an essential tool for the practicing designer on how to successfully facilitate ethical branding, production and distribution for clients. Through insightful professional advice and in-depth case studies, this book informs designers how to find the work, how to introduce the client to the issues and how to develop projects that are equally commercially viable and socially responsible. Conscientious Objectives features an introductory essay by Steven Heller on the history of ethical design. This is followed by an overview of the practical considerations through analysis of current ethical projects--encompassing environmental graphics, inclusive design, packaging design, public information campaigns, alternative advertising and global branding projects--that demonstrate the process from brief through to user response. Synopsis:Conscientious Objectives is the first book to address ethical design the hot professional topic of the new century - and as such is an essential tool for both designers and students working in environmental graphics inclusive design packaging design public information campaigns alternative advertising or global branding projects. With the ever-increasing pressure for corporations to bring ethical awareness into business practice, it is essential that designers communicate this awareness through their clients design, identity and branding programs. This thought-provoking book includes case studies and practical, specially commissioned examples from top international design studios including Stefan Sagmeister (US), Lucienne Roberts (UK) and Kojl Mizutani (Japan) exemplifying how to succeed in this area. Here you will find information on how to source work, how to introduce ethical issues to clients and how to develop a socially responsible brief, whilst still creating sophisticated, quality, commercial work. Conscientious Objectives also contains an invaluable resources listing for designers and companies needing reference and advice on ethical issues. Synopsis:Aiming to reflect ethical issues through brand and design, this title informs designers how to find work, introduce the client to the relevant issues, and develop projects that are commercially viable and socially responsible. Case studies and professional advice feature. What Our Readers Are SayingBe the first to add a comment for a chance to win!Product Details
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