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1 Hawthorne Business- Marketing
1 Hawthorne Sociology- General

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Synopses & Reviews

Publisher Comments:

A trenchant analysis of modern mass marketing methods, and the nature of consumer capitalism.

Synopsis:

This study examines the power of the logo, noting its increasing capacity for making the product subservient. It then reaches its core argument - the now uneasy struggle between corporate power and anti-corporate activism - via sweatshop labour, submerged identity and subversive action.

Product Details

ISBN:
9780006530404
Author:
KLEIN, NAOMI
Publisher:
Libri
Location:
London
Copyright:
Edition Description:
NEW ED
Abridged:
Abridged Edition
Series Volume:
no. 145
Publication Date:
20010115
Binding:
TRADE PAPER
Illustrations:
Yes
Pages:
xxi, 490 p.
Dimensions:
198 x 129 in.

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Related Subjects

Business » Marketing
History and Social Science » American Studies » Popular Culture
History and Social Science » Sociology » General
History and Social Science » Sociology » Media

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Product details xxi, 490 p. pages FLAMINGO - English 9780006530404 Reviews:
"Synopsis" by , This study examines the power of the logo, noting its increasing capacity for making the product subservient. It then reaches its core argument - the now uneasy struggle between corporate power and anti-corporate activism - via sweatshop labour, submerged identity and subversive action.
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