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The Elements of Speechwriting and Public Speakingby Jeff Scott Cook
Synopses & Reviews
Public speakers of all kinds, from old hands to quaking newcomer, have found The Elements of Speechwriting and Public Speaking the single most effective tool they can turn to for help in creating and delivering a successful speech.
The essential guide to preparing and delivering powerful, eloquent, and well-received speeches, reducing panic and nervousness, and enjoying all types of speaking engagements.
Includes bibliographical references (p.-231) and index.
Table of Contents
1.Know Your Audience.
A Speech Gone Bad.
Listener Biology and the Speech Environment.
Typical Speech Settings.
2.Decide What You Want to Achieve.
Why Give a Speech?
Five Kinds of Speeches to Reach Five Communication Goals.
3.Selecting Your Topic.
The Body of the Speech.
5.Personal, Clear, and Interesting.
Personal, Not Remote.
Clear, Not Confusing.
Interesting, Not Dull.
6.The Hardware of Public Speaking.
Visual Aids, Props, and Handouts.
7.Attitudes, Nerves, and Rehearsal.
Attitudes and Expectations.
Elements of Effective Rehearsal.
8.Elements of Effective Presentation.
Nonverbal Communication in General.
9.Building Oratorical Power.
How to Affect Tone.
Nine Rhetorical Techniques for Memorability and Persuasiveness.
III.TOPICS OF SPECIAL INTEREST.
10.The Elements of Persuasion.
Philosophers on Persuasion.
Politicians on Persuasion.
Psychologists on Persuasion.
The Pragmatics of Persuasion.
Persuasive Body Language.
Kinds of Humor that Work Well in Speeches.
Six Rules of Lip.
Tricks and Techniques.
What Our Readers Are Saying
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