Step into any gym in America, mention the name Bill Phillips, and watch the faces light up with recognition and respect. These include: Hundreds of thousands of men and women who turn to Phillips's monthly magazine, Muscle Media, for guidance and straight-forward information about exercise, nutrition, and living with strength.Professional and amateur athletes - among them John Elway, Karl Malone, and Mike Piazza - and celebrities such as Sylvester Stallone, who have relied on Phillips' clear-cut information to enhance their energy and performance. People once plagued by obesity, alcoholism, and even life-threatening ailments who accepted a personal challenge from Phillips and, with his help, turned their bodies and their lives around.

Body-for-LIFE is much more than a book on physical fitness, it's also an inspiring true story of one man's journey through life and the lives he's touched - a journey that began with a dream of helping one million people rebuild their bodies and has evolved into the challenge of a lifetime, a quest to help people from all walks of life search for, and discover, the hero inside each and every one of us.

Step-by-step, in language that is vivid and down-to-earth, Phillips maps out a guaranteed recipe for success.This is not a vague, pie-in-the-sky "motivational" book. Neither is it a dense, technical manual about anatomy and physiology. In these pages, you will learn: How to develop the mind-set to cross the abyss between knowledge and action; How to create not only more time but more energy in your day; How to lose fat and gain muscle by eating more, not less; How to trade hours of aerobics for minutes of weight training - with dramatic results; How thousands of ordinary people have become extraordinary role models and how you can too.

The principles of the Body-for-LIFE program are profoundly simple, but remarkably powerful. So pull out your calendar, mark 12 weeks from today, and allow yourself to experience the power of the information in this book. Then get ready to take your body, and your life, to a higher point than you may have ever dreamed possible.

.Change Your Mind - Change Your Body - Change Your Life. Imagine, just 12 weeks from now, having the lean healthy body you've always wanted and not having to turn your life upside-down to get it. Imagine having the energy to be at your peak from dawn to dusk, having the confidence to do all the things you've been putting off, having the certainty to make the right decision at the right time, knowing that you really do have the power to change - not just your body but anything in this world you set your mind to.If this sounds unlikely, or even impossible, it's time you were introduced to Bill Phillips and his Body-for-LIFE program - it's time you join the legions of people who have reaped the benefits of his expert advice.

The founder and executive editor of Muscle Media – one of the nation's fastest growing strength-training magazines – presents a 12-week motivational program to achieve mental and physical fitness for a lifetime. Bill Philips promises readers that they will lose fat and increase muscle mass within 12 weeks by using this guide. According to Phillips, once dieters learn how to control their eating and exercise habits, they will be able to control all aspects of their lives. He shares success stories, tips for achieving goals, and straightforward information about nutrition and exercise.

Photos & illustrations. Index.

The founder of Muscle Media introduces a twelve-week motivational program designed to promote a lifetime of mental and physical fitness, offering step-by-step guidelines, detailed routines, self-assessment techniques, and inspirational tips. 75,000 first printing.

Mention the name Bill Phillips to any of the people he's helped transform and you will see their faces light up with appreciation and respect. These people include:

• Hundreds of thousands of men and women who read his magazine for guidance and straightforward information about exercise, nutrition, and living with strength.

• Elite professional athletes, among them John Elway, Karl Malone, Mike Piazza, and Terrell Davis 執ho have turned to Phillips for clear–cut information to enhance their energy and performance.

• People once plagued by obesity, alcoholism, and life–threatening ailments who accepted a personal challenge from Bill Phillips and, with his help, have regained control of their bodies and their lives.

  When you begin to apply the information in this book, you will be proving to yourself that astounding changes are within your grasp too. And, you will discover Body–for–LIFE is much more than a book about physical fitness 埩t's a gateway to a new and better life, a life of rewarding and fulfilling moments, perhaps more spectacular than you've ever dared to dream before.

  Within 12 weeks, you too are going to know 埮ot believe, but know : that the transformation you've created with your body is merely an example of the power you have to transform everything else in your world.

  In language that is vivid and down–to–earth, Bill Phillips guides you, step by step, through the integrated Body–for–LIFE Program, which reveals:

• How to lose fat and increase your strength by exercising less, not more;

• How to tap into an endless source of energy by living with the Power Mindset^TM;

• How to create more time for everything meaningful in your life;

• How to trade hours of aerobics for minutes of weight training 執ith dramatic results;

• How to make continual progress by using the High–Point Technique^TM;

• How to feed your muscles while starving fat with the Nutrition–for–LIFE Method^TM;

• How thousands of ordinary people have now become extraordinary and how you can, too;

• How to gain control of your body and life, once and for all.

  The principles of the Body–for–LIFE Program are surprisingly simple but remarkably powerful. So allow yourself to experience the force of the information in this book, allow yourself to take your mind, your body, your life to a higher point than you may have ever dreamed you could. All in as little as 12 weeks.

A couple of years ago, I attended a fitness convention in Atlanta. It's one of only a few industry trade shows I attend, and therefore, it's one of the only times I come face-to-face with a large number of my readers at once. During the course of that weekend, hundreds of men and women who introduced themselves as avid followers of my magazine came up to shake my hand and chat. What struck me most about the entire experience--what absolutely "floored me--was how strikingly "out of shape many of these people were.

Don't get me wrong, I enjoyed meeting "all these folks, many of whom had been reading my work for years. I even recognized a lot of their names. That weekend I think I met about 600 of my students. Maybe 80 of them looked fit and strong, but the others, who had been receiving the "same information on exercise and nutrition, looked like . . . well, "like they never had the opportunity to learn about how to get in top shape before.

On the flight home, I agonized over what I experienced that weekend. I knew then and there that in order to become a better teacher, I had to create a solution that would help these people not just get the facts but "apply them. I knew I could help these people. I knew it was my responsibility.

Anyone who knows me at all or is familiar with me through my writing understands I firmly believe that a strong, healthy mind resides in a strong, healthy body. That, my friends, is a fact. When I see men and women who are out of shape, I see lives not fully lived. I see lost potential. I see people who need someone to help them realize they "can look and feel better. That's what I see.

You simply cannot escape this reality: Your body is the epicenterof your universe. You go nowhere without it. It is truly the temple of your mind and your soul. If it is sagging, softening, and aging rapidly, other aspects of your life will soon follow suit.The night I got home from that trip, I couldn't stop thinking about it. What could I do to help these people "apply their knowledge? I asked myself that question over and over again. I couldn't sleep. Then, finally, at about 1:15 in the morning, it hit me: They need a "challenge. A competition. An incentive and the ultimate trophy--my blood-red Lamborghini Diablo.No one had ever tried issuing a challenge like this before, but something told me I had to do it, even though some people (including my dad, who's also my business advisor) let me know they thought the idea was crazy.
But I experienced something like the voice that whispered to Ray Kinsella in the baseball movie "Field ofDreams: My instincts told me if I built it, they would come.

And did they ever...

More than 54,000 people from all walks of life signed up. Cops, cooks, and corporate CEO. Parents and grandparents (more than a few "great-grandparents). Men and women who had never lifted a weight in their lives and a few seasoned gym rats who had been trying to build better bodies for years. The entries cascaded in, each individual accepting my challenge.

There were 10 categories, so young and old, men and women alike could still compete and have a chance to win. They were required to take 'before and after' photos and write an essay describing their experience and the impact it had on their lives overall. A team of judges, including myself, worked day and night scoring each competitor based on how much they improved their physiques, combined with how well they expressed the experience through their essays.

There — in those essays — was where my expectations and imagination essays were blown away. I hoped that giving people an incentive and challenging them to "apply the knowledge I offered them would help them improve their bodies. And it did.

But that's not all. These people were getting physically fit, "and they were getting their "lives back in shape. It was, and still is, one of the most enlightening experiences of my life. Accepting this challenge rekindled the flame of desire for tens of thousands, and it broke down walls that were keeping people from moving forward in all areas of their lives.

Many of the men and women who accepted my challenge reported that this Program literally saved their lives. Their risk of heart disease (the number-one killer in America today) was drasticallylowered, as well as the risk of being afflicted with other illnesses, such as diabetes, cancer, and osteoporosis.

Beyond even that, the psychological and emotional changes reported by these men and women were (and are) stunning. They described off-the-chart leaps in self-confidence, self-respect, and empowerment. They discovered that taking control of their bodies broke down barriers all around them. People were more attracted to them. They got better jobs. They made greater amounts of money. They made greater amounts of money. Their relationships with colleagues, family, and friends improved. Their marriages got better. Their sex lives became more satisfying. Old habits that seemed impossible to break suddenly became easy to drop.

And they began to realize that "they really do have the power to help and inspire others (which, by the way, is, in my opinion, the main reason we're here to begin with). Quite simply, they became more enlightened, more powerful people, in every sense of those words.

Bill Phillips has helped literally hundreds of thousands of people from around the world build stronger bodies and enjoy a higher quality of life. His program of building physical and mental strength is shared in the #1 New York Times bestselling book Body-for-Life. Phillips is the creator of EAS, the world's leading performance-nutrition company, and is the founder of Muscle Media magazine. The United States Junior Chamber of Commerce named Phillips as one of the Ten Outstanding Young Americans in the year 2000.