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Fools Rush in: Steve Case, Jerry Levin, and the Unmaking of AOL Time Warner

by

Fools Rush in: Steve Case, Jerry Levin, and the Unmaking of AOL Time Warner Cover

 

Synopses & Reviews

Publisher Comments:

On Monday, January 10, 2000, America Online announced that it was buying Time Warner for $163 billion. The news was crazy, incredible. The biggest merger ever, it was, according to the media, an "awesome megadeal" and "a fusion of guts and glory." It was "the deal of the century" and "a mega-marriage of earth and cyberspace." An Internet upstart, AOL was buying the world's most powerful media and entertainment company. "A company that isn't old enough to buy beer," marveled the Wall Street Journal, "has essentially swallowed an ancien régime media conglomerate that took most of a century to construct."

Two years later, after the smoke had cleared, $200 billion of shareholder value had vanished into cyberspace. On the trail of possible fraud, the SEC and the Justice Department started investigating AOL Time Warner's accounting practices. Meanwhile, a civil war had broken out inside the company, complete with backstabbing and personal betrayals. Before long, almost every major player was out of the company, discredited, and humiliated. Jerry Levin, Time Warner's "resident genius," lost his job, lost his reputation, and, in the view of some people, simply "lost it." Steve Case, the visionary leader of AOL, was forced out of the company he had created. Gone too was the telegenic wonder-boy Bob Pittman, and his gang of fast-talking salesmen. As for Ted Turner, he resigned from his post as vice-chairman of AOL Time Warner in early 2003, bitter, wiser, and $8.5 billion poorer.

Fools Rush In is the definitive account of one of the greatest fiascos in the history of corporate America. In a narrative fraught with drama, Nina Munk reveals the overweening ambition and moral posturing that brought down the Deal of the Century. With painstaking reporting and the remarkable eye for detail she's known for, Munk lays out, step by step, the anatomy of a debacle. Irreverent, witty, and iconoclastic, she sees through it all brilliantly.

"As in all great Greek tragedies, you knew the plot before it played out," one perceptive insider told Munk on the subject of the AOL Time Warner deal; "you knew who'd be sacrificed at the altar." Here's what we discover in Fools Rush In: In their single-minded quest for power, Steve Case and Jerry Levin were at each other's throats even before the deal was announced. Bob Pittman was regarded as a "windup CEO" by Case, and viewed as a hustler by just about everyone at Time Warner. Ted Turner underestimated Jerry Levin's ruthlessness badly. And Levin himself, convinced he was creating a great legacy comparable to that of Time Inc.'s founder, Henry Luce, refused to acknowledge the obvious: that, with a remarkable sense of timing, Steve Case had used grossly inflated Internet paper to buy Time Warner.

Review:

"Marrying exemplary reporting with lively, lucid writing, she makes a convincing — nay, devastating — case that Levin wrecked the legacy of Henry Luce, the founder of Time Inc., in the service of his ego." Adam Liptak, The New York Times Book Review

Review:

"Eminently enjoyable, Fools Rush In is a gossipy, in-depth look at a deal doomed from the start....Grade: A." Entertainment Weekly

Review:

"Although the merger has been covered extensively, this appears to be the most comprehensive and impartial account to date." Booklist

Review:

"For readers looking for a quick review of events surrounding the AOL Time Warner merger, Munk's book fits the bill." Publishers Weekly

Synopsis:

The inside story of the most talked about business deal of the media age is penned by the "Vanity Fair" writer who has covered it best. 8-page insert.

Synopsis:

Includes bibliographical references (p. [311]-337) and index.

Synopsis:

Subtitled, Steve Case, Jerry Levin, and the Unmaking of AOL Time Warner. The most talked about, analyzed and obsessed-over deal ever, AOL's acquistion of Time Warner is of the worst business debacles on record.

About the Author

Nina Munk is a contributing editor at Vanity Fair. A former senior writer for Fortune, her work has appeared in the New York Times Magazine, The New Yorker, and Forbes. Born in Canada, she lives in New York City.

Product Details

ISBN:
9780060540340
Subtitle:
Steve Case, Jerry Levin, and the Unmaking of AOL Time Warner
Author:
Munk, Nina
Publisher:
HarperBusiness
Location:
New York
Subject:
Business
Subject:
Consolidation and merger of corporations
Subject:
Publishers and publishing
Subject:
Businessmen
Subject:
Motion picture industry
Subject:
Internet service providers
Subject:
Online information services industry
Subject:
Industries - Media & Communications Industries
Subject:
Management - General
Subject:
Corporate & Business History - General
Subject:
Corporate History
Edition Description:
Hardcover
Series Volume:
v. 107-108
Publication Date:
20040106
Binding:
Hardback
Grade Level:
General/trade
Language:
English
Illustrations:
Yes
Pages:
368
Dimensions:
9 x 6 x 1.17 in 22.24 oz

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Related Subjects

Business » Business Profiles
Business » Communication
Business » General
Business » History and Biographies

Fools Rush in: Steve Case, Jerry Levin, and the Unmaking of AOL Time Warner Used Hardcover
0 stars - 0 reviews
$1.25 In Stock
Product details 368 pages HarperBusiness - English 9780060540340 Reviews:
"Review" by , "Marrying exemplary reporting with lively, lucid writing, she makes a convincing — nay, devastating — case that Levin wrecked the legacy of Henry Luce, the founder of Time Inc., in the service of his ego."
"Review" by , "Eminently enjoyable, Fools Rush In is a gossipy, in-depth look at a deal doomed from the start....Grade: A."
"Review" by , "Although the merger has been covered extensively, this appears to be the most comprehensive and impartial account to date."
"Review" by , "For readers looking for a quick review of events surrounding the AOL Time Warner merger, Munk's book fits the bill."
"Synopsis" by , The inside story of the most talked about business deal of the media age is penned by the "Vanity Fair" writer who has covered it best. 8-page insert.
"Synopsis" by , Includes bibliographical references (p. [311]-337) and index.
"Synopsis" by , Subtitled, Steve Case, Jerry Levin, and the Unmaking of AOL Time Warner. The most talked about, analyzed and obsessed-over deal ever, AOL's acquistion of Time Warner is of the worst business debacles on record.
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