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1 Burnside American Studies- Popular Culture

This title in other editions

The Substance of Style: How the Rise of Aesthetic Value Is Remaking Commerce, Culture, and Consciousness (P.S.)

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The Substance of Style: How the Rise of Aesthetic Value Is Remaking Commerce, Culture, and Consciousness (P.S.) Cover

 

Synopses & Reviews

Publisher Comments:

Whether it's sleek leather pants, a shiny new Apple computer, or a designer toaster, we make important decisions as consumers every day based on our sensory experience. Sensory appeals are everywhere, and they are intensifying, radically changing how Americans live and work. The twenty-first century has become the age of aesthetics, and whether we realize it or not, this influence has taken over the marketplace, and much more.

In this penetrating, keenly observed book, Virginia Postrel makes the argument that appearance counts, that aesthetic value is real. Drawing from fields as diverse as fashion, real estate, politics, design, and economics, Postrel deftly chronicles our culture's aesthetic imperative and argues persuasively that it is a vital component of a healthy, forward-looking society.

Intelligent, incisive, and thought-provoking, The Substance of Style is a groundbreaking portrait of the democratization of taste and a brilliant examination of the way we live now.

About the Author

Virginia Postrel writes an economics column for the New York Times and is the author of The Future and Its Enemies: The Growing Conflict Over Creativity, Enterprise, and Progress. She lives in Dallas, Texas.

Product Details

ISBN:
9780060933852
Author:
Postrel, Virginia
Publisher:
Harper Perennial
Author:
by Virginia Postrel
Author:
Postrel, Virginia I.
Subject:
General
Subject:
Aesthetics
Subject:
General Social Science
Subject:
Philosophy-Aesthetics
Copyright:
Edition Description:
Trade PB
Series:
P.S.
Publication Date:
20040931
Binding:
TRADE PAPER
Grade Level:
General/trade
Language:
English
Pages:
272
Dimensions:
7.94x5.32x.65 in. .47 lbs.

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Related Subjects

History and Social Science » American Studies » Popular Culture
History and Social Science » Sociology » General
Humanities » Philosophy » Aesthetics
Humanities » Philosophy » General

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