Filled with hundreds of specific examples and organized into a coherent framework of practical concepts that can be applied by managers and entrepreneurs at all levels, Built to Last provides a master blueprint for building organizations that will prosper in the 21st century and beyond. In Good to Great, the most widely anticipated management book of the year, Jim Collins presents nothing less than a recipe book on how to make a good company great. Following the success of his international blockbuster Built to Last, where he and co-author Jerry Porras discovered the secrets of companies that were outstanding at their founding and then sustained greatness, Collins wondered what could be done for the company that is good or mediocre at best? He questioned whether there have been companies that started weak and finished strong, and if so, what can be said about these companies that might help managers turn a mediocre organization into a great one? So Collins and his research team undertook a massive five year study of every company that has made the Fortune 500 since the advent of that listing in 1965, and has crafted a book as practical and insightful as BUILT TO LAST. This exclusive deluxe box set brings together the two most important business books of the last decade from Jim Collins, the leader in modern business theory.

"Wittgenstein's later work, so long the privilege and possession of a few, is at last before the public at large. The so-called Blue and Brown Books, originally dictated to his students in Cambridge in the thirties, and circulated, not without precaution and secrecy, now follow the Investigations and the Remarks on Mathematics, and with this the openingup process is complete. The event is welcome: it is certain that we need more free discussion, rather than obscure reference to Wittgenstein's doctrines .... the Blue Book already announces all the main themes of the later Wittgenstein--so rich yet so intimately interlocked. Use and meaning and the fallacious 'name' theory; understanding and the mastery of a technique; rules, language-games and 'forms of life'; these doctrines, and the denial of 'private languages,' fit together like the parts of a puzzle. This book, for the sake of its compactness, and something of a special zest that has been admired, may make it a good introduction to the later Wittgenstein .... it is only here [The Brown Book] that language-games and the problems of rules come into full prominence. And the importance of the latter cannot be over-emphasized; later philosophers have used the notion but rarely explored it as Wittgenstein did."( — David Pole, Philosophy )

"There could be no better introduction to Wittgenstein's thought than the Blue Book, whose simplicity and forthrightness must make aninstant appeal. The progressive complications of the Brown Book makea natural bridge to the still more subtle, but often confusing,exposition of the Investigations. Every serious student of philosophy will want to own this volume."(-- Max Black)

The co-called Blue and Brown Books, originally dictated to his students in Cambridge in the thirties, and circulated, not without precaution and secrecy, now follow the Investigations and the Remarks on Mathematics, and with this the opening up process is complete