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Small Business Web Sites Made Easy

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Small Business Web Sites Made Easy Cover

 

Synopses & Reviews

Publisher Comments:

Bring in more customers with your own web site!

Take your business online and start generating additional revenue with help from this highly visual, easy-to-follow guide. Small Business Web Sites Made Easy shows you how to use HTML, CSS, JavaScript, PHP, and other tools to create a compelling site that's functional, flexible, secure, and ready for commercial transactions. The book also covers the fundamentals of web-based marketing, including search engine optimization and pay-per-click advertising. Now you can establish a solid online presence without the expense of hiring a designer!

  • Learn essential HTML skills
  • Plan your site architecture
  • Add style to your web site using Cascading Style Sheets (CSS)
  • Make your pages come alive with JavaScript elements
  • Increase leads, conversions, and sales using search engine optimization (SEO)
  • Set up pay-per-click advertising, including Google AdWords
  • Track metrics with hit meters
  • Market your site on Facebook
  • Create a shopping cart and enable credit card transactions

Book News Annotation:

This guide for beginners explains how to use build a website for a small business using HTML, CSS, JavaScript, PHP, and other tools. Holzner, a web entrepreneur and author, describes creating visual effects, using cookies, website design, web-based marketing, including marketing on Facebook, search engine optimization, pay-per- click advertising, and taking credit cards online, among other topics. Annotation ©2009 Book News, Inc., Portland, OR (booknews.com)

About the Author

Steven Holzner is the award-winning author of more than 100 computer books, including PHP: The Complete Reference.andnbsp;His books have sold more than two million copies, and have been translated into 23 languages.

Table of Contents

1. Essential HTML

2. HTML Tricks

3. Optimizing Cascading Style Sheets

4. Powering Up with JavaScript

5. Site Design and Search Engine Optimization

6. Marketing

7. Marketing on Facebook

8. Server-side Power: PHP

9. PHP: Cookies, Sessions, Browsers, and More

10. Taking Credit Cards Online

Index

Product Details

ISBN:
9780071614818
Author:
Holzner, Steven
Publisher:
McGraw-Hill/Osborne Media
Author:
Holzner Steven
Subject:
Internet - Web Site Design
Subject:
HTML, website design, web design, small business website, CSS, cascading style sheets, SEO, Search Engine Optimization, Adwords, Google AdWords, Ajax, XHTML, Blog, podcast, viral marketing, RSS, Pay-Per-Click, PPG, Web analytics, MySpace, Facebook, Winnin
Subject:
HTML, website design, web design, small business website, CSS, cascading style sheets, SEO, Search Engine Optimization, Adwords, Google AdWords, Ajax, XHTML, Blog, podcast, viral marketing, RSS, Pay-Per-Click, PPG, Web analytics, MySpace, Facebook, Winnin
Subject:
Web - Page Design
Subject:
Small Business
Subject:
Telemarketing
Subject:
Interactive multimedia
Subject:
Small Business - General
Subject:
HTML, website design, web design, small business website, CSS, cascading style sheets, SEO, Search Engine Optimization, Adwords, Google AdWords, Ajax, XHTML, Blog, podcast, viral marketing, RSS, Pay-Per-Click, PPG, Web analytics, MySpace, Facebook, Winnin
Subject:
HTML, website design, web design, small business website, CSS, cascading style sheets, SEO, Search Engine Optimization, Adwords, Google AdWords, Ajax, XHTML, Blog, podcast, viral marketing, RSS, Pay-Per-Click, PPG, Web analytics, MySpace, Facebook, Winnin
Subject:
Internet - General
Copyright:
Publication Date:
March 2009
Binding:
TRADE PAPER
Grade Level:
General/trade
Language:
English
Illustrations:
Y
Pages:
264
Dimensions:
8.04x7.82x.55 in. .85 lbs.

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Related Subjects

Business » Small Businesses » General
Computers and Internet » Computers Reference » General
Computers and Internet » Internet » Building a Website
Computers and Internet » Internet » General
Computers and Internet » Internet » Information
Computers and Internet » Internet » Web » Site Design

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